Author: wedgeim

My name is Michael Chrest , I am the owner of MRC SEO Consulting  , I have been working with websites since 2005 and started with a technical background in IT. Having worked with hundred of websites , doing design , technical work and search engine optimization I know what is required to get your website ranking. I spend a lot of time learning new SEO practices to keep up with the constant change Google put in place. Give me a call and let me show you what I can do for you.

How to Find A Good Consultant?

Posted on by wedgeim

Introduction

For a business owner or a marketing executive, the process of finding and choosing an SEO consultant holds great importance. As they are responsible for managing, implementing, and planning the organization’s SEO strategy. Also, they provide a variety of services, including keyword strategy implementation, web analytics, web marketing, link building, and content strategy planning. Hiring an individual who’s unfit for the position can create chaos. If you do not want your business to be on the verge of collapse, then hire a competent person who can help expand the boundaries of your online presence.

How to Find A Good  Consultant?

You would have to put extra effort into getting yourself a competent individual. Here are a few ways in which you can search for the best consultant out there.

1)     Ask for Recommendations

If you have been in the industry for a while, then you must already have a trustworthy professional connection with other companies and clients. Use their experience to find a good fit for the job. Moreover, you can send out public messages to reach out to people in your inner circle. You can also send some private messages to renowned names in the industry for their recommendations. The companies would recommend reliable SEO consultants that have already worked with them.

2)     Check Out the Online Listings

There are a bunch of platforms on the internet where you can reach out to reliable people regarding your cause. Here are a few sites which might help you:

  • Thumbtack
  • com
  • co
  • com

These sites are home to many SEO consultants that can help rebuild and raise your business. The best thing about these sites is that most of the service providers are reputable and reliable. But make sure that you browse the people related to your niche only.

3)     Reviews Can Be A Lifesaver

Wouldn’t it be wise to analyze the reviews regarding the past record of consultants before hiring them? It can give you a quick survey about whether the person is trustworthy enough or not. For instance, the sites that we have mentioned above have listings, and each profile of the consultant has a review section exhibiting its history in the industry.

You can also analyze the types of projects that the consultant has completed throughout the career. It can help you choose a good and suitable option for your business.

4)     Local Meetups and Networking

You might not know, but there are events organized where SEO consultants from different areas come together in the hope of finding clients. You should track down such events to meetup consultants face to face. It would be easier to have an interview and share information. Moreover, at such events, hundreds of consultants will be available. So, finding the best match would be convenient.

5)     Follow SEO Blogs

Countless blogs are lingering on the internet with SEO consultants as their authors. By reviewing those blogs, you can find out the exact traits that you look for in your team members. There are various sites which can help you in this area. For instance, sites like AllTop gives out a list of recently uploaded quality blog posts.

Traits of A Good  Consultant

If you have narrowed down some competent candidates, then the next step is to filter out the least desirable consultants. Here are some traits that your consultant must have:

1)     Understanding of The Traffic

Thousands of websites come into being every week and become dead in no time due to weak SEO strategy. Website traffic is something that defines the success of your website. The greater the number of visitors you have, the better it is for your company.

The consultant you are going to hire should have insight on how to lure enough traffic to your platform. He should have a record of successfully increasing the rate of visitors per month. If it works, you can convert those visitors to paying customers using AdSense.

2)     Clearly Defines Your SEO Goals

The consultant should be able to differentiate between keywords to understand the unique proposition of your company. It would be his job to find out which online areas need improvement. Furthermore, he should give suggestions and strategic plans to make the content more compelling. A good consultant would not which areas most advantageous to put effort into.

3)     Understanding the True Ranking Potential

Hundreds of business set-ups lack link profile authority to rival and rank the top-searched keyword. A good consultant would never hide the facts and explains your true ranking potential in the market. He should give suggestions to move on to the next keyword phrase with less rivalry and help you identify the most suitable and rank-able alternative.

4)     Will Be Honest

The implementation and the emergence of results of SEO strategies take a considerable amount of time. The consultant should always be upfront about everything. He should tell you how long it would take the desired results to appear.

Responsibilities of an

The requirements and responsibility may vary, but here are a few general responsibilities that your consultant must accept to fulfill.

  • Understanding a company’s marketing objectives and goals.
  • Keyword research and comparative analysis.
  • Webpage optimization.
  • Higher google ranking visibility.
  • Keyword mapping.
  • Find out technical SEO problems and resolve them.
  • Comprehensive website audit.
  • Understand SEO industry trends.
  • Have a deep understanding of the website traffic.
  • Online competitive analysis.
  • Effective copywriting skills.
  • Upgrading existing website content.
  • Generate new compelling content ideas.
  • Make effective SEO strategy suggestions.
  • Understanding of content marketing platforms and content management systems.
  • Web development and re-design.
  • Use SEO software and SEO tools professionally.
  • Creating the URL map.
  • Internal linking structure optimization.
  • Website completeness and functionality.
  • Content distribution and social media platform strategy.
  • Online marketing demonstrations.

Conclusion

SEO strategies are a key component to increase your online presence and enhance your business. For that, you would need a consultant to implement those strategies. Through comparative analysis, reviewing the past record, and asking the right questions, you can find a good option.

Posted in SEO

Why does a service-based business need online presence?

Posted on by wedgeim

All the different types and scopes of businesses need Search Engine Optimisation (SEO), but service-based businesses find it more difficult to survive in the digital competition. For such businesses, designing a functional SEO strategy is the key to establish strong online presence, credibility, and audience trust. SEO comprises of several functional and visual elements which are significant for a service-based business to gather more traffic and increase chances of conversions.

A few such elements include focused keywords, meta descriptions, great user experience, faster loading pages, and alike. All of such factors add to the strengthened position of a service-based business among the competitors.

Following are the detailed reasons for why a service-based business needs SEO:

1.    Content Marketing

Service-based businesses mostly focus on their brand awareness through content marketing. While it seems to be the easiest marketing strategy, it needs a lot of effort to be really effective. As a business, you need to pay great attention towards the keywords your competitors are emphasizing on. It becomes important to include your services, locations, and other such factors in your content.

It requires good content marketing and SEO skills to incorporate these keywords into basic content as well as meta description, titles, and headlines, etc. Also, SEO tells where you should place what type of content. As an emerging trend, service-based businesses are also creating visual content such as images and videos. It is important to maintain a balance between written and visual content on your web pages.

This way, SEO contributes greatly to content marketing. It helps shape your strategy and make improvements according to changing trends in service-based business industry and digital environment.

2.    Structuring your web pages

As a service-based business, you must know that it is not possible to incorporate all your information, services, contact, and reviews on a single page. Your website needs to be divided into several web pages. As each of those pages has something new to offer, it should be well-structured.

A well-structured website allows ease of navigation and greatly adds to user experience. SEO dictates how web pages should be structured, how much information should be delivered, how to describe your services, how should negative space be utilized, and how should your offer navigational pathway. All of these are simple and basic SEO requirements, which, when incorporated, deliver beneficial results for service-based businesses.

3.    Simpler URLs

Here’s another significant benefit that SEO renders for service-based businesses. It helps design simpler URLs. Such URLs are easy to search, locate, and understand. Simply by clicking on a URL, you know where it is going to lead you.

This is especially important when establishing marketing and ad campaigns. As internet users click on URLs you have provided, they are most likely going to convert into potential customers.

For example,

www.abcservices.com/services/kitchencountertops is a simple and easily understandable URL. As the user click, he knows what kind of services he is going to come across. As SEO asks businesses to follow such practices, all of these simple things add to the overall better usability and sales.

4.    Effective link building

Link building is a critical factor that SEO puts great emphasis on. However, most people think that link building is important for product-based businesses only. It is time to realize that service-based businesses can equally benefit from link building. This enhances the need for SEO for service-based businesses.

Through link building, you can introduce your business and the services you offer in a better way to your audience. A number of bloggers and content creators write and produce content on different types of services. Linking your web pages to such an informative and productive website can make your business reach a wider audience. While the content offers benefits of a particular service, your business can deliver the needs.

Moreover, link building helps you establish credibility among content creators that attract more traffic and have more followers. This way, it helps in brand awareness and credibility.

5.    Increased traffic

One of the major concerns of service-based businesses is that they do not attract high traffic. And so, it isn’t very easy to generate leads and get conversions. As traffic is the first step, SEO helps focus on the traffic you receive.

Through focused keywords, good layout, easy navigation, and effective marketing campaigns, SEO increases your ranking on Search Engine Result Pages (SERPs). As you rank high on a search engine, more visitors will be coming to your web pages. This increases the traffic by large, which in turn enhances your leads and conversions.

6.    Data collection and analysis

SEO offers effective and comprehensive data collection and analysis. It compels service-based businesses to gather and interpret data through Google Analytics and other data analysis tools and software.

As product-based businesses have a great focus on these tools to improve their sales, service-based businesses can also increase their profits by adopting such tools.

As you gather, interpret, and analyze data, it explains where your website needs improvements. Also, you can run several tests that SEO recommends, such as A/B Testing, that offer valuable insights into the final results of a campaign even before you launch the campaign.

7.    Better customer service

Last but not least, customer service is an important aspect of a service-based business. Visitors judge service-based businesses over the reviews and testimonials their customers have to offer. Better your customer service, the more the number of customers you attract.

Without excellent customer service, you might receive enough traffic, but you will never be able to get enough customers. Thus, SEO is important to manage your customer service and make it better every passing minute.

Final Thoughts

SEO has great importance for service-based businesses. From content marketing to customer service, it plays a crucial role in managing your web pages, content, traffic, conversions, profits, speed, reviews, and whatnot. If your business is service-based, it is time you start focusing on a sound SEO strategy. It delivers better profits and a higher ROI. This way, you can stand ahead of your competitors.

Posted in SEO

Why are both Paid ads and needs for your business?

Posted on by wedgeim

As your business enters the digital world, people need to know your brand. Both paid ads and Search Engine Optimization (SEO) help in marketing your brand, products, and services. While paid ads offer quick results, SEO takes time and effort to deliver good results. While paid ads are expensive, you need not spend much money on SEO. However, paid ads are time being, whereas an effective SEO strategy works for a long time.

When you become a part of digital competition, you must be weighing paid ads and SEO against each other to see which benefits more. Know that each has its pros and cons. An important thing you need to realize right at the start of your online business is that SEO is a permanent requirement of your business. On the other hand, paid ads offer a big compliment to brand awareness, promotion, sales, conversions, and marketing from time to time. Thus, both are equally important for your business.

Following are some detailed reasons to help determine why your business needs both paid ads and SEO:

1.    Enhanced visibility

The biggest benefit of working on paid ads and SEO together is that your visibility increases to a great extent. A wider audience gets to know you, which, in turn, increases your traffic. It results in your brand exposure on search engine pages. Also known as pay per click (PPC) ads, paid ads often take you to the top of the search engine results.

When Google recognizes how well you have been complying with SEO requirements, there remains no blockade to your brand visibility at all. As more people search for related products, they ultimately land on your page.

This establishes a strong online presence of your business on the web as well as among your competitors.

2.    Shared data for better results

When running your SEO strategy successfully, you need not gather the data from the initial stage. You must have a lot of data such as keywords, titles, visual content, visitors’ information, and whatnot. By using the same data for your PPC campaigns, you can largely turn your visits into conversions.

So, one reason and benefit of paid ads and SEO combined are that you do not have to make efforts from the start. If you already have worked on one thing, it helps initiate the other one.

3.    Use PPC results for a sound SEO strategy

As you used data from SEO for PPC, you can similarly use PPC results to update your SEO strategy. Most of the time, practices that result positive for PPC also work for SEO equally well. By analyzing PPC data and knowing which ads led to higher conversions, you can update your content accordingly. This includes some important elements of SEO, such as meta-descriptions, titles, headlines, keywords, etc.

It takes time to test data organically. On the other hand, you get immediate results when running PPC ads. This way, you know immediately what’s working and what’s not.

4.    PPC ads directly take you to an optimized landing page

As you launch your PPC campaign, you can directly link your ad to a specific page, known as a landing page. So when the user clicks on your ad, he is taken to some specific products on a targeted page.  Thus, the ad features a product page where the visitor can navigate through and make a purchase.

As the landing page is optimized for organic results, it will greatly add to search results on the search engines otherwise as well. Internet users looking for that specific product will see your product at the top of the search engine.

Therefore, both paid ads and SEO contribute to more sales and profits together.

5.    Get into audience needs and preferences

While formulating an SEO strategy, what businesses focus on are the needs and preferences of their audience. This helps know which products your audience is looking for. Accordingly, marketers write down specific and targeted keywords in the content.

When it comes to paid ads, keywords are what you mainly consider. Then, you use those keywords in designing your PPC ads. It enables site search on your website. By analyzing which keywords are used frequently by your customers to search, you get valuable insights into your audience’s behavior and preferences.

Overall, it helps determine which kind of products your audience requires. This does not only help in the marketing and sales of your business but also facilitates production and manufacturing.

6.    Social media sharing and valuable results

The paid ads you run have increased magnitude nowadays. You do not only run those ads on other websites but on your social media accounts as well. Social media sites such as Facebook, LinkedIn, Instagram, and Snapchat are effective platforms to place your ads. As the young bling is highly attracted to these social media sites, your PPC campaign gets a boost.

Your business will drive more traffic, which in turn increases the chances of sales and conversions.

Now, here’s how SEO adds to these results. As you follow SEO requirements such as faster loading speed, great user interface, structured pages, easy navigation, and good website layout, etc., the visitors ending up on your website through PPC ads will have a smooth transition. A good website has a great influence on the decision of the visitor. While your paid ad brought a visitor, it is your SEO that compels him to make a purchase.

Thus, SEO and paid ads offer valuable results when brought together in a business.

Final Thoughts

Paid ads and SEO come with a number of individual benefits. When combined, these result in greater profits for your business. If you are new to the online business, you must focus on both SEO and paid ads, no matter the size of your business. Together, these take your business towards success.

However, the key remains in integrating SEO and paid ads effectively. As you learn how to make the most out of an integrated approach, your business grows every minute.

How To Determine If SEO Is What Your Business Needs?

Posted on by wedgeim

 

 

The digital environment follows a faster pace. Your business operating in this environment needs to be innovative, updated, and trending all the time. It is important to know the current market trends, learn about the preferences of your target audience, and stay keen regarding the position and performance of your competitors. At the top, you need to be aware of your internal performance to maintain high quality.

Traditionally, all of this has been not very easy, but today, Search Engine Optimization Calgary (SEO) is here to make things easier and productive for you. As a business owner, having a sound SEO strategy is all you need for enhanced business progress, larger profits, and higher ROI.

Even though SEO consulting  is only a process to decide your search engine ranking, it can act as an effective tool all along. Knowing how it works can help you greatly. Before that, you need to know when your business needs SEO. Following indicators determine if your business now needs SEO to progress further:

1.    You don’t know how much traffic you are getting and from where

While your business website has maintained a presence online, you must know how much traffic you are getting and from where. Businesses work every day to increase the traffic on their websites. It allows more visitors and, thus, more conversions. If you do not know the size and demographics of your traffic, it’s time you take help from SEO analytics.

Various SEO tools such as Google Analytics helps you know your traffic, audience, and their online behaviors, especially regarding your website. You get to understand and improve a lot of things such as bounce rate, click-through rate (CTR), and whatnot.

2.    Your search engine ranking is declining

If you observe your search engine ranking is declining and you have fallen to a lower page, your business is in dire need of SEO. It is important to learn about the requirements of SEO and fulfill them to maintain your search engine, and keep improving it.

Various SEO requirements such as great content, visual content, better user interface, faster loading speed, internal and external links, etc. are important to comply with.

3.    You are getting lesser leads and conversions than before

If your business experiences lesser leads and conversions all of a sudden, it is likely due to abandoning SEO requirements. As long as businesses focus on SEO, lead generation and conversions take place at a good rate. A decrease in the rate means you should focus on SEO more than ever before.

4.    Your content is outdated and unattractive

Search engines prefer updated and engaging content. In this fast-paced digital environment, great content is what attracts your audience. If your business content is not updated, images and videos are not added, and you are not getting enough traffic, your business performs poorly.

Keeping up to the SEO requirement of captivating and topnotch content is significant. If yours is not, hold up to SEO. Know what SEO demands and update your business website accordingly.

5.    You have not worked on link building until now

Link building is another important thing to do for online businesses. It is a means to interdepend and interconnect with other businesses, blogs, and significant online websites. There are two types of link building, internal and external. Both are equally important to attract and engage visitors.

If your business has not worked on link building until now, learn how important it is for SEO. As you expand the reach with link building and establish a strong online presence, SEO comes into play. It recognizes your efforts and improves your ranking. However, link building is a bit tricky. You need to be careful when implying and choosing web pages to link. SEO analyzes the linked pages carefully.

6.    You have not established reviews and testimonials on your website

A good way to know regarding the performance of your business is by establishing reviews and testimonials. It is critical to allow visitors and customers to leave feedback. While a positive review establishes your credibility, a negative review makes room for improvements. Either way, it is beneficial for your business.

Moreover, it is a crucial aspect of SEO as SEO believes in gathering customer feedback. It increases your accessibility and helps you hold onto an effective SEO strategy.

7.    You do not have a proper plan to follow

Establishing a business and running it in this online world are two different things. Running your business takes more effort and focus. From marketing to sales and customer service, you need to have a proper plan to follow. Without a guide, you cannot do well in this competitive business environment.

If your business does not acquire a plan, it is best to create a sound and practical SEO strategy. You can find the flaws and limitations of your business through any SEO tool, a software or a human expert. Without an SEO strategy, it is difficult for your business to have a reputable online presence.

8.    Your social media marketing campaigns do not bore fruits

If you allow your content to be shareable and have created several social media marketing campaigns, you must be expecting good results. However, if you do not end up with one, know that you lack somewhere at SEO. With increasing competitors and toughening business environment, it has become important to focus on SEO. A focused SEO strategy is the one that is linked to all the domains and aspects of your business. Having that created will end you up with sweet fruits.

Final Thoughts

It is easy to know when your business needs SEO. All you need to do is keep an eye on the performance of your website. With rapidly changing trends and online business needs, you never know when someone takes your position. Staying aware of everything that’s happening in the online world helps you shape your SEO strategy accordingly. This way, you comply with SEO needs and requirements really well, which, in turn, delivers higher profits and ROI for your business.

Posted in SEO

Want your startup Funded? Dive into the data…

Posted on by wedgeim

***Special thanks go to Michael Schwartzman who runs his own scraping business, specializing in recovering websites from the Wayback Machine***

I recently came across some startup data from CrunchBase (data complete till Q4 of 2014) which is the most comprehensive online database for startups. Kudos to them for sharing their data. They even have an API that you can use to create startup orient web frameworks (more on that at the end of the post…)

Whenever I find an interesting data set on the web you know how itchy I get… Dying to get insights, squeeze the data in my analysis machines and get out useful results…So let’s get started…

I used Python Pandas for the data importing & data munging and analysis and matplotlib for creating the graphs. All these in a nice iPython –pylab environment for scraping the data. For those interested I can give you my iPython notebooks, which were kindly provided to me by the developer of Wayback Machine Downloader

Moreover, everything here is solely my own opinion. Feel free to discuss with me in the comments section.

Want your startup funded? Choose your region wisely…

 

This is a graph showing the total number of startups that got funded (timeframe: 1900 – now) per region. San Francisco is the king with more than twice the number of funded startups than the next best region. London comes 4th and it is the only European city among the first ten. The competition in San Francisco is huge according to my experience though. So if you want to give it a shot there you’d better be very well prepared before you visit it. Perfect example of this is Gate Keeper a SAAS for  managing contracts with clients

Want an impressive quick calculation? The total number of companies for SF Bay Area is 6600. The population of it is 825,863. Say that we have 2 founders minimum per company. So there is one founder of a funded company in SF Bay area every 825,863/(6660*2) = 62. Gosh, this place is boiling with entrepreneurship….

One founder of a funded company in every 62 people in SF Bay Area!!!

Want your startup funded? Choose your market wisely…

So you want to create a startup. Which market should you choose? Of course the one you are passionate about…. But before you start let’s see what the data suggest. Which are the 10 most funded markets ever?

Market
Total Funding in $ Billion
Biotechnology
52.5
Mobile
46.35
Software
37.61
Clean Technology
26.88
Health Care
20.67
E-Commerce
18.3
Enterprise Software
16.6
Advertising
11.31
Hardware + Software
10.41
Semiconductors
10.07
Finance
9.76

It seems that if you are not a biotechnology company the second best thing you could do is create for mobile or software or, why not, mobile software. If this is the case you might want to test your product fast (hint: google Lean Startup ). Try using Twitter Bootstrap to create a website which is mobile friendly. Add google analytics to your website. If most of your users come from mobile then reiterate your software code to native Android or iOS according to your traffic data. Thats the good thing with data. You always have a sense of direction….

Another point of interest in this table is the huge amount of investment into cleantech. It seems that there is hope for humanity after all. 😉

Below you can see a graph of the first 4 most funded market sectors and their total funding per year for the time period between 1985 – 2013

Again here you can see the impressive 2 peaks of funding in clean energy, one in 2001 and one in 2006. Along with the impressive peaks of software funding in 1998 (just before the dotcom bubble) and again in 2006.

Want your startup supported for longer?
Prefer to iterate faster? Choose your region wisely…

The graph below displays the average funding for all startups and all the years for SF Bay Area, New York, Boston and London, stratified for acquired companies, companies that have closed and those still in operation.

The graph is full of insights again. It is like a behavioral analysis of the biggest startup hubs worldwide. SF Bay Area again is the king with biggest support to companies that are closed. This means that if you get funded in SF, chances are that you will be supported for longer with subsequent rounds even if you fail at the end.

On the other hand New York City seems to have lower average funding for companies that are closed. Probably they filter out the companies that are failing quicker. If you want to iterate faster then search for investors in New York city.

London also seems to have the lower average funding before acquisition which means that acquisitions happen faster and with lower overall funding there. It seems that in London you will get acquired faster and with lower average funding that in the other cities.

 

Bonus No1: Hottest Markets of last 5 years

 

Which market were the 3 hottest (funded most) the last 5 years worldwide?
Take a look at the table below.
 

Year
Market
Total Funding in $ Million
2014
News
253.051
Clean Technology
100.18
Pharmaceutical
43.07
2013
Biotechnology
781.38
Software
583.16
Oil & Gas
500.17
2012
Oil & Gas
1498.51
E-Commerce
1461.17
Biotechnology
937.04
2011
Biotechnology
1890.620
E-Commerce
1157.51
Mobile
1107.24
2010
Biotechnology
2341.80
E-Commerce
1893.10
Mobile
1594.23

Seems that biotechnology got the lion’s share for the 3 out of 5 years. Cleantech also seems to be revived at least for 2014. Mobile was super trendy in 2010 and 2011 and what a surprise, news market seems to be coming first for 2014.

 

Bonus No2: Most Funded Companies Everrrrr!!

Did you know that Cardinal Health along with Verizon Communications are the most funded companies ever? That Facebook is 8th most funded company ever? That Uber ranks 14th in this list? Groupon 24rd? Tesla Motors that has been so accused for heavy funding is below Zynga and Survey Monkey. Take a look at the table below. The most known companies (at least to me) are highlighted with red.

 

Rank
Company Name
Total Funding in $ Billion
1
Cardinal Health
78.79
2
Verizon Communications
30.07
3
Sberbank
5.8
4
Clearwire
5.7
5
First Data Corporation
3.5
6
COFCO
3.2
7
sigmacare
2.6
8
Facebook
2.42
9
Carestream
2.40
10
Quad/Graphics
1.9
11
Flipkart
1.75
12
Charter Communications
1.66
13
Solyndra
1.56
14
Uber
1.50
15
Venari Resources
1.49
16
Fisker Automotive
1.45
17
O3b Networks
1.37
18
Flipkart
1.75
19
Cloudera
1.201
20
Terra-Gen Power
1.20
21
Cape Wind
1.20
22
Twitter
1.16
23
Groupon
1.13
24
Alibaba
1.11
25
Dropbox
1.107
26
Xerox
1.100
27
Sirius XM Radio, Inc.
1.055
28
Wave Broadband
1.050
29
SolarCity
1.04
30
AOL
1.00
31
Blackberry
1.00
32
Bloom Energy
0.98
33
The Exchange
0.94
34
LivingSocial
0.93
35
Better Place
0.92
36
SurveyMonkey
0.90
37
Palantir Technologies
0.89
38
58.com
0.87
39
Zynga
0.86
40
BrightSource Energy
0.84
41
FireEye
0.82
42
Tesla Motors
0.82

 

Conclusive thoughts….

The possibilities are limitless when you analyse data. For example, we could keep on analyzing the time lapse between starting time of companies and first round of funding to check the average to funding time. Stratify that time according to market or type of the company or according to region, etc etc. In general you can ask every possible question to your data and get answers.

And then a general pattern emerges. How about modelling this pattern? Thinking in reverse. Since you can get insights from data, how about creating models with machine learning and feed your models with new data to get predictions? How about scraping more data about these companies from the web to create more data points for more realistic models?

What other questions could we ask the CrunchBase data? Throw me some ideas in the comments below and I will do my best to include the answers in the future….

Why Using Video Can Improve Conversion on Your Website

Posted on by wedgeim

The visual appeals of an advertisement can have profound impact on your audiences’ thinking patternwhic is why you need a video production company . You may choose to show it in the form of a product description, promotion or information about the product related features. Most of the audiences using the mobile devices would like to watch the videos rather than reading through text. It makes them understand the core concept of your presentation quickly and accurately.

Audience Education – Key Marketing Point

Educating your audiences about the product features and functionalities is easier in the form of videos. For this, you need to categorize your presentation into multiple sections. The first section can introduce the basic technical specifications. In the second section you can explain the functional features. In the third section you can explain the safety measures for using/ operating the product.

  • Video Sharing: The numbers of potential audiences who share your video links are more than those who share text and other types of links. It is natural due to the basic human instinct to get attracted to the video content. You can hope to achieve maximum number of shares within the shortest time, if your video is interesting and informational.
  • Trust Factors: Presenting the existing consumer testimonials through videos can help increase the trust factors from the potential audiences. This approach works considerably well, when you use it for local marketing.
  • Technical Specifications: You can show 3-D and 2-D views of your product using the videos. Mark every part with a distinct relevant audio description (along with the part name and number display). It can help the audience relate their needs with the part design of your product. This approach if far better than having an image of the product par diagram and a text explanation.
  • Functional Specifications: Your potential audiences may have more patience to watch the functional tutorials multiple times, rather than reading a text once. When you show a live demo of your product in action, they can compare it with the other similar products and realize how your product is better than the others. In fact they will be able to identify the key benefits of your product accurately.

Search Engine Connectivity – Key Ranking Factors

  • Search Engine Ranking: Search engines have a policy of encouraging quality content for enhancing the user experience. They can easily track your video links and check the content quality using the inbuilt algorithms. Moreover, the number of views and viewer rating will also play an important role in enhancing the search engine ranking of your web design and the website. The ranking can boost further when you link the videos onto the social media and mobile apps.
  • Mobile Device Friendly: The click through rates of your video links and pages are higher than the other forms of links. It is especially more for the mobile device users for example The has used there video to attract mobile traffic . Search engines have the practice of comparing the total number of licks on your website links with the various forms of links. When the video links get more user rating. The search engines index your video links at the top of their tables.  The time spent by the visitors send strong signals to the search engines like Google to place your videos on the high quality listing. This approach will also push the listing of your videos up in the mobile SERP (Search Engine Result pages).

Viewer Retention – key Conversion Factors

  • Enhanced View-Time: Average internet users spend more time watching videos and playing games than reading text (unlike you, while reading this piece of text). If they find the content interesting and appealing, they don’t mind spending more time on them (especially when your videos have 2 or more sessions). The element of curiosity at the end of each session makes them revisit your website video links repeatedly. This process will continue as long they find something new in every upcoming episode which links to the previous ones. Hence, you can expert prolonged audience retention. In the first few sessions, they may watch the videos purely for entertainment. But their need for your product can make them engage with the content in a better way. This is the time when you can introduce links to your product related web pages. They will naturally follow them and land up in your web pages.
  • Viewer Interaction: At the end of each video session, you can get the viewer feedback, review and comments about the content relevance and quality. Here, you need to pay special attention to the negative aspects pointed by them. They tell you a lot about their expectations and the gap with your content. If you are serious about increasing conversions, you will certainly implement the changes and present a better content next time. Gradually you can experience an increase in the positive feedback from those who negated your content earlier. This form of marketing can win over the trust of the viewers from any part of the local and global audiences.
  • Sequential Presentation: it is possible to present the story-line of your content using advanced technologies that appeal. You can sequence the flow of the content according to your audience preferences.
  • Audience Conversion: The conversion of your audiences into actual sales may take time. Meanwhile they show their genuine intention to subscribe to the newsletters, video content and related informational links from your website. Whenever they watch a video, they will certainly add a comment or rate the content. This factor can in turn attract more number of viewers to visit your website, who otherwise may not bother to do so. Their ratio in numbers can slowly but surely increase with time. The probability of audiences getting converted into potential leads is more with videos, compared with the other formats. Once the leads are established, you can offer them more number of free videos to increase the probability of conversion into sales. This is a chain reaction, which will increase your leads and customer base within the shortest span of time.

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