Online marketing in 2022

SEO and its Types

posted: December 15 2022

SEO is an abbreviation for Search Engine Optimization. It is basically a combination of techniques, strategies, and tactics that are used to boost the traffic of the websites by placing them high on top of the search engines result in the page such as Google, Yahoo, Bing, etc.

SERP or search engine result page is the web page that a search engine comes back with the results of the search. The search engine mainly shows three kinds of listing-

  • Indexed listings by search engine spider
  • Listing that has been manually indexed into the search engine
  • Paid listings

Types of SEO

There are two areas that the search engine looks at when assessing the sites:

  • On-page SEO
  • Off-page SEO
  • On-page SEO- It is also referred as on-site SEO. In this, different parts of the search engine are optimized that affect the search engine rankings. The owner of the website has control over on-page SEO, and he can make changes in them. Some of the biggest factors that are included in on-page SEO are:

–    Title Tags: It should include the targeted keyword of the website.

–  Headings (H1): It is an effective idea to use the keywords in the headings as they are the biggest words on the page and will accurately display the page content.

–      URL Arrangement: Don’t change the old URLs unless there is a way to redirecting the old ones to the new page.

–      Alt Text in the Images: Search Engine look for images on the basis of the alt text tag, so it is important that the images include the keywords.

–     Page loading speed: People go online to get information as quickly as possible, so page loading page should be faster to get a higher ranking.

–      The Content of the Page: The content of the web page should be useful to the visitors and the search engines.

–    Internal Linking: Linking to another page of the website helps in getting more visitors, and it is important for search engines.

  • Off-Page SEO: In this, the SEO analysts focus mainly on increasing the authority of the domain by getting more links from the other websites. There is a score known as “Domain Authority” that evaluates the authoritativeness of a website as compared to others. The number and quality of the backlinks are the main factors of off-page SEO. Some of the ways to build links to the websites are:

–     Effective content

–     Sharing on the social media platform

–     Outreaching by emails

–     Guest blogging on the related websites

While building links is vital, SEO professionals now realize that the quality of the links is more important than the quantity. One of the other important factors is writing quality and shareable contentnad social media marketing like facebook

Earlier, people used to think that buying links is a good way of link building, but Google now penalizes this as it is considered as a way to manipulate page rank. The website also gets penalized if they submit the links to the directories whose main objective is to boost the domain authority.

Which one is more important?

There is no choosing between the two- On-page and Off-page SEO. They go hand in hand. One needs to work together on both of them to increase the search engine ranking. Search Engine Experts typically advise the company to work on their on-page SEO before focusing on the off-page SEO. On-page is the foundation of SEO, and thus it needs to be strong. Need local SEO In Red deer Or Calgary SEO services?

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Voice Search Optimization


What is Voice Search Optimization?

Voice search optimization has become the next big digital trend. It allows users to voice out their queries instead of typing it in the search bar.

All the large-scale websites and eCommerce businesses have already incorporated voice search as a significant feature on their websites. More than 70% of people prefer voice search over typing in their queries. What has made voice search poplar is its multi-tasking nature and the instant response it delivers.

Adding voice search can play a great role in improving your website’s ranking on search engine result pages (SERPs). However, you will have to pay attention to voice search optimization requirements.

Changes Your Website Needs

To ensure that your website is voice-search optimized, here are the 6 big changes you will need to make:

1.    Reshape Your Keyword Strategy

Now that you are not only focusing on keywords for typed queries but also for voice search, you need to reshape your keyword strategy. Creating valuable content with all the significant keywords and long-tail keywords is always going to remain top SEO practice.

When people type, they are more likely to include keywords such as “best pest control service.” However, when people use voice search, they ask a complete question rather than speaking a phrase – “What is the best pest control service near me”?

Therefore, it is important to shape your keyword strategy so that your content includes all kinds of questions for your targeted keywords. That’s how you are going to end up in featured snippets.

Also, it is important to note here that when it comes to voice search optimization, only 1st rank or position 0 websites are to deliver the response. So even if you stand at 2nd or anywhere on the 1st SERP, it will be of no use. Only the best one wins!

This makes focusing on keyword strategy way more important than you are considering. There are several tools, such as Answer the Public, to help you do the job. It returns you with all the commonly asked questions related to a certain keyword.

2.    Enhance Site Structure and Add FAQ Pages

Structuring your site means putting up valuable content structurally. You must map your questions at various points throughout the content. It makes the customer journey useful and makes you available at any point the customer needs.

Here’s the most recognized pattern in the customer journey:

  • Knowing why a certain product is needed, E.g., how can pest control services help?
  • Knowing if a certain product can deliver to specific needs. E.g., can pest control services take care of black moles?
  • Getting the best options. E.g., which is the best pest control service in LA?
  • Finding how much a product/service costs. E.g., how much is pest control service going to cost?

When content is organized in this manner, it largely improves the site structure.

Also, adding the FAQ page is the best way to include all the potential questions related to keywords. It helps with search engine optimization in a great way.

3.    Optimize for Local SEO

People use voice search for local queries mostly. For instance, where can I find the best coffee in NYC? Which is the best coffee shop near me?

This makes it important to make your website optimized for local SEO. Based on your location, you will make it to the top 3 results when you answer a local user’s voice query. Here, being in the top 3 matters because when it comes to business information, Google refers to SEO 3-pack. This way, one of the top 3 listings makes it to the user’s answer.

Also, make sure your website includes all the business information to make you the best result.

4.    Implement Structured Data

As mentioned, voice search only returns the position 0 sites as a result. This makes it kind of a hit or miss. There’s no third option. So what can help you hit most of the time is implementing structured data. It is highly significant in SEO as Google will be easily able to crawl in when you have a proper sitemap.

Now, what is structured data? It is an HTML code that allows the search engine to better navigation and understanding of your data. Using schema markup largely helps in implementing structured data.

5.    Optimize Your Page Speed

Page speed is another crucial change you need to make if your website does not respond in less than 3 seconds. Page speed is a critical factor that determines whether your page will show up in voice search results.

As people use voice search for instant answers, they are not likely to wait. This makes page speed optimization an important element that needs high priority. What you need to do first is to analyze the current speed of your site using PageSpeed Insights. Then, figure out what’s hindering the speed and fix that up.

6.    Optimize for Mobile Search

Where do most of the voice queries come from? Mobile devices, yes!

Siri presents top results as the user conducts a voice query. For that very purpose, you need to optimize your website for mobile search. It plays a great role in voice search optimization.

How to make your website mobile friendly? Responsive website design. Making your website mobile-friendly makes it voice friendly. People looking for information on mobile devices only navigate mobile-friendly websites. Responsive websites enhance user experience and ensure user satisfaction. This way, you will not lose your leads and chances of conversions.

Final Thoughts

By now, you must have a good idea that voice search is going to be the dominant way for search queries. It can shape search marketing in the coming days. To make your website voice search optimized, you need to take all the important steps.

The changes mentioned above and overall good SEO practices will ensure that your website is ready to catch all the voice traffic!

What Are the Top 5 Things to Look for In a Expert?


No matter how much content you put up on your website, if it is not alluring enough visitors, then it is pointless. All your investment will go down the drain without an effective SEO strategy. It may be best to hire an SEO expert to take your business to the next level. But selecting the right option is not an easy job. In this article, we will help you choose an appropriate SEO consultant, firm, or individual that is fit for this position.

Essential Traits of An SEO Expert

1)     Many Years of Experience

Nobody becomes an SEO expert overnight. It requires years of experience and insight into the system. Still, the market is saturated with fresh agencies that call themselves an expert, but in reality, they have no idea what they are doing. It takes many years to understand the bigger picture of the system and how search engine optimization works.

Only an expert would be able to tell why the website is not getting enough traffic. Moreover, he would pinpoint the weaknesses and flaws in the content and help improve the overall performance of your site. He would put forth strategies to overcome the weaknesses to attract more potential viewers, which an inexperienced consultant can never achieve.

If the expert has been serving the industry long enough, then he should be able to provide a success record. You should check if he could help other firms in gaining traffic or not.

2)     Well-Rounded Knowledge and Perspective

To successfully help your site grow, the expert needs to have well-rounded knowledge about all marketing strategies. It would be essential to move forward and adapt to the ever-changing world of SEO. Furthermore, he should have a deep knowledge of marketing culture, visitor phycology, web design, web analytics, web development, business models, content marketing, and many more. With all these traits, the growth of your site would be unstoppable.

3)     Deep Understanding of SEO Levels

One dimensional SEO strategy will not be adequate to convert the visitors into potential customers. For that, the expert should need to understand all three levels of SEO. Here are those levels:

  • Technical level: It includes the site’s structure and the relative content, which defines how the system will help index your content.
  • On-page optimization level: On this level, the site is optimized using HTM tags, keywords, and sub-keywords.
  • Off-page optimization level: It simply includes link building procedures.

To maximize the success of your website, you would need someone who can understand every SEO level and put forth a multi-dimensional SEO strategy. It would be the responsibility of the expert to minimize the issues that are impeding the traffic and help renovate the whole structure and content of the site according to the SEO approach.

4)     Fitting in With the Company’s Culture

The new contractor should be a team player that understands your company’s culture and the nature of your business. Before hiring, you should explore his personality and judge if he’s going to fit or not.

5)     Good Communication Skills

Whatever change your website requires, the expert should communicate well with others and be able to explain the bigger picture clearly. He should get his point across other management authorities, and it is only possible through excellent communication skills.

Why assistance you expect from an SEO expert?

To make your content and website Search engine friendly, you would require constant assistance from a professional Here are a few things in which the experts can assist you with:

Title tags: It is the headline that displays after the search is implemented. It should be captivating enough to compel users to click inactively. So, getting the right tag is a lot harder than it seems.

Meta tags: It is another factor that defines the appearance of your website. After seeing good meta tags, viewers will be inclined to visit your site.

Descriptive tags: The descriptive tags also hold great importance Just like the ones we have discussed above. Only an SEO professional can get them right.

Quality content: To achieve high search engine rankings, high-quality content is the most important part of any website. Only an expert can tell whether the content on your website is good enough to lure traffic or not. He can get rid of any weaknesses in it and upgrade the outdated content as well.

LSI (Latent Semantic Indexing): By adding LSI phrases, you will not only make your content stronger but also understandable for the search engine. It would help you rank higher than ever before. But It is a pretty tricky task which only an expert can successfully carry out.

Keyword density: The number of times the keyword appears on your screen helps you rank higher. A professional SEO consultant knows the boundary between good optimization and over-optimization.

Site structure: it is something that defines how easily the search engine can crawl to your site.

Link building: Without the off-site optimization, the SEO of your site would be incomplete and weak. Building inter-site links are one of the most important parts of SEO. An expert would know the difference between the natural and unnatural ways of linking websites. Moreover, good link building tactics can grow your business faster and persistent in the near future.

Content marketing: Conventional advertisements are dying out slowly. People do not pay attention to the unnatural way of traditional marketing— both online and offline. In the present day, an effective marketing strategy is not possible without high-quality and engaging content. Therefore, you would need someone who can guide you and put forth productive strategies that can attract many eyes.


Setting up a website isn’t as difficult as attracting considerable traffic to it. Running a site and making revenue from it requires assistance from an SEO expert than can enhance your online presence effectively. But you can’t just hire anyone; the expert should have years of experience, the insight of the system, a deep understanding of SEO, and good communication skills.

Why are both Paid ads and needs for your business?

As your business enters the digital world, people need to know your brand. Both paid ads and Search Engine Optimization (SEO) help in marketing your brand, products, and services. While paid ads offer quick results, SEO takes time and effort to deliver good results. While paid ads are expensive, you need not spend much money on SEO. However, paid ads are time being, whereas an effective SEO strategy works for a long time.

When you become a part of digital competition, you must be weighing paid ads and SEO against each other to see which benefits more. Know that each has its pros and cons. An important thing you need to realize right at the start of your online business is that SEO is a permanent requirement of your business. On the other hand, paid ads offer a big compliment to brand awareness, promotion, sales, conversions, and marketing from time to time. Thus, both are equally important for your business.

Following are some detailed reasons to help determine why your business needs both paid ads and SEO:

1.    Enhanced visibility

The biggest benefit of working on paid ads and SEO together is that your visibility increases to a great extent. A wider audience gets to know you, which, in turn, increases your traffic. It results in your brand exposure on search engine pages. Also known as pay per click (PPC) ads, paid ads often take you to the top of the search engine results.

When Google recognizes how well you have been complying with SEO requirements, there remains no blockade to your brand visibility at all. As more people search for related products, they ultimately land on your page.

This establishes a strong online presence of your business on the web as well as among your competitors.

2.    Shared data for better results

When running your SEO strategy successfully, you need not gather the data from the initial stage. You must have a lot of data such as keywords, titles, visual content, visitors’ information, and whatnot. By using the same data for your PPC campaigns, you can largely turn your visits into conversions.

So, one reason and benefit of paid ads and SEO combined are that you do not have to make efforts from the start. If you already have worked on one thing, it helps initiate the other one.

3.    Use PPC results for a sound SEO strategy

As you used data from SEO for PPC, you can similarly use PPC results to update your SEO strategy. Most of the time, practices that result positive for PPC also work for SEO equally well. By analyzing PPC data and knowing which ads led to higher conversions, you can update your content accordingly. This includes some important elements of SEO, such as meta-descriptions, titles, headlines, keywords, etc.

It takes time to test data organically. On the other hand, you get immediate results when running PPC ads. This way, you know immediately what’s working and what’s not.

4.    PPC ads directly take you to an optimized landing page

As you launch your PPC campaign, you can directly link your ad to a specific page, known as a landing page. So when the user clicks on your ad, he is taken to some specific products on a targeted page.  Thus, the ad features a product page where the visitor can navigate through and make a purchase.

As the landing page is optimized for organic results, it will greatly add to search results on the search engines otherwise as well. Internet users looking for that specific product will see your product at the top of the search engine.

Therefore, both paid ads and SEO contribute to more sales and profits together.

5.    Get into audience needs and preferences

While formulating an SEO strategy, what businesses focus on are the needs and preferences of their audience. This helps know which products your audience is looking for. Accordingly, marketers write down specific and targeted keywords in the content.

When it comes to paid ads, keywords are what you mainly consider. Then, you use those keywords in designing your PPC ads. It enables site search on your website. By analyzing which keywords are used frequently by your customers to search, you get valuable insights into your audience’s behavior and preferences.

Overall, it helps determine which kind of products your audience requires. This does not only help in the marketing and sales of your business but also facilitates production and manufacturing.

6.    Social media sharing and valuable results

The paid ads you run have increased magnitude nowadays. You do not only run those ads on other websites but on your social media accounts as well. Social media sites such as Facebook, LinkedIn, Instagram, and Snapchat are effective platforms to place your ads. As the young bling is highly attracted to these social media sites, your PPC campaign gets a boost.

Your business will drive more traffic, which in turn increases the chances of sales and conversions.

Now, here’s how SEO adds to these results. As you follow SEO requirements such as faster loading speed, great user interface, structured pages, easy navigation, and good website layout, etc., the visitors ending up on your website through PPC ads will have a smooth transition. A good website has a great influence on the decision of the visitor. While your paid ad brought a visitor, it is your SEO that compels him to make a purchase.

Thus, SEO and paid ads offer valuable results when brought together in a business.

Final Thoughts

Paid ads and SEO come with a number of individual benefits. When combined, these result in greater profits for your business. If you are new to the online business, you must focus on both SEO and paid ads, no matter the size of your business. Together, these take your business towards success.

However, the key remains in integrating SEO and paid ads effectively. As you learn how to make the most out of an integrated approach, your business grows every minute.