How SEO Can Improve HVAC Business

 

People searching for DHL Mechanical Contractor Calgary  consider experience, specialization, safety, product/service durability and trust factors as the key criteria. SEO can boost all these factors within the shortest time if you can follow the simple guidelines, listed in this article. SEO can boost visibility, attract visitors, provide useful information, help in product and service comparison, and provide a trusted base for your interaction with target audiences.

SEO Benefits for HVAC Business

Local Visibility: SEO can boost and expand the local visibility of  any  Calgary business like Advantage Garage Doors for example . It works on the versatility of the long-tail keywords to capture text and voice searches. It can relate the keywords with search phases using the direct meaning and synonym (words which sound like the same) matching. Hence, the local visibility increases across multiple user platforms.

A most prominent benefit of using SEO is the visibility on mobile platforms. Organic search result pages with thumbnail images can attract the maximum number of search engine connections within a short time. The probability of an increase in user click-through rate enhances with time.

When it Works: Local SEO can display the Name-Address-Phone details of your business to the searchers. It can also link to the Google maps for showing the accurate driving directions to the online searchers. You have to localize all your main keywords for the user communities within your region. Make sure you add the NAP along with landmarks on the home page and other landing pages.

You have to provide separate links to the product and service pages and optimize them individually. The format and NAP content should be same across all the pages. You can also add the phrases like “near me, near my area, and related connectors. Search engines can relate the searchers’ geographical location with the NAP of your business and display the results within the shortest time on the result pages.

Meta-Data Matching: Search engines evaluate the keywords on the Meta-description, page titles, Meta-tags, Alt-Tags, title-tag, and image captions. They can directly relate them to the search phrases used by the searchers. The probability of matching can be optimum when you use long-tail keywords in Metadata.

When it Works: Relevance between search phrases and keywords can be optimized for text as well as voice searches. search engine optimization  can enhance the Micro level connectivity between the search engines and the Metadata on your web pages. Hence, the search engines directly connect the users to specific pages on your website. After finding the relevant and required information, the probability of visitor retention and conversion into leads increases significantly.

Optimization Efficiency: SEO can enhance the efficiency of on-page optimization by linking to the maximum number of search phrases. The search engine crawler moves through the entire page and picks up useful keywords and phrases along with synonyms. Then it matches them with the search phrases input by the users.

The combination of intelligent keywords and relevant synonyms increases the matching probability. Then the search engines push your website link to the top of result pages. Hence, the visitor traffic to your website also increases consistently.

6 Citadel Vista Green NW
Calgary, AB T3G 4W7
(403) 888-3911
https://www.advantagegd.com/

When it Works: It works better when the content quality on your web pages is compatible with the search engine standards. For this, you have to refer to the standards set by Google, Yahoo, Bing, and other search engines. However, an expert Calgary SEO like MRC SEO Consulting will be able to advise you on the best quality and relevant content writing technique for your business and target audiences.

Page Ranking:  SEO can improve page and site ranking consistently. It may happen gradually and in smaller increments. However, the retention of higher ranking will be for a long time. Search engines can add your web pages to their indexes related to the products and services you offer.

When it Works: It works consistently when you use the Google recommended (on/off) page optimization techniques. Using NAP, Metadata, localized keywords, and image tags can improve on-page optimization.

For the Off-Page optimization, you have to develop links to the most frequently visited websites by the local customers. Some of them could be local directories, yellow pages, knowledge-base websites, etc. You can also add your website links on the web pages of your vendors and satisfied customers.

User Connectivity: SEO techniques can keep the one-time visitors constantly connected to your web pages. Whenever they search for HVAC products and services, your website link prominently gets displayed as the first choice on their browsers. Since it happens frequently the probability of click-through also increases with time.

When it Works: Programming for the User’s browser-cookies can remember the users’ demographic data used on the browser. Since it is the name-value pair, the probability of communicating with the users’ increases. SEO techniques can gather the email-ID and other communication details of the users and store them in your target audiences’ database. So, you can plan for your marketing and advertisement campaigns in the future.

Page-Loading: SEO techniques can increase page loading speed to the maximum extent. Experienced programmers can develop speedier connectivity to the multiple user platforms like mobiles, PC, Mac, and tablets, etc.  The main benefit is visitor retention on your web pages. The landing page gets loaded onto the browser within nanoseconds after the user click. Hence, the probability of moving onto other website links gets reduced considerably.

When it Works: It works better when your landing page is light in weight. You can add only the related and essential images in the PNG and JPG formats. Avoid videos. Keep the interface simple and free from design clutters. Highlight the page relevant content. Avoid popup windows on the landing page. If you keep the visitors comfortably and show them only what they need, the probability of page loading speed can increase significantly.

Conclusion

If you can implement the simple suggestions listed here on your HVAC website, the probability of getting the stated benefits will be significantly higher. You can boost your HVAC business in the initial stages with the help of organic SEO alone. You can also add social media pages and optimize them before connecting to the main website pages.

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How SEO Can Improve Online Flower Business

Calgary Flower delivery

Flower Delivery Calgary  business is closely related to every celebration and festival from your birthday to Christmas. It is also closely connected to corporate meetings, conferences, seminars, and other business events. You can go on increasing the list to infinitum.  Consumers for your flower business come from every family, community, faith, and country. Connecting the online florist business with SEO can increase your ROI and profitability ration significantly and consistently.

SEO basic Benefits for Online Florist Business

Keyword research has to be based on types of flowers, their names, and the services you offer. For example, you can think of roses and bouquets. You can also add the celebration of occasion or festival. Red rose bouquets for Christmas near me could be one such long-tail keyword. Similarly, you can find hundreds of such key phrases with other short-tail keyword combinations.

Audience Reach: Florist SEO can reach the maximum number of target audiences within the shortest time. It is growing at a phenomenal pace after the introduction of Mobile SEO. Local florist shops can get the highest level of publicity and attract buyers regularly.

Website Traffic: search engine optimization ccan boost the geographical proximity to the online searchers. They can find your delivery system to be fast and reliable. It is estimated that more than 90% of the online buyers prefer local stores over others, though they place the orders through their mobile systems.

Geographical proximity plays a key role in motivating the customers to open your website and place an online order. They are sure of getting the delivery within a few hours. The flowers will be fresh and the aroma will be still intact at its best intensity. Your business website can get regular visitor traffic which increases consistently with time.

All the visitors who come to your website may not buy flowers immediately. Many of them may be there just for curiosity. Some of them may find flowers for recommending to their friends and dear ones. Your business site can get the maximum number of potential leads for conversion into probable sales.

Versatile Keywords: MRC SEO Calgary  can boost the selection of multiple keyword permutation and combination. People looking for the same day or next day delivery will find your store to be extremely beneficial. It gives you plenty of opportunities to add new keyword combinations in the long-tail and short-tail formats.

Organic Search: SEO is the most recommended way to increase your store’s online visibility factors. Initially, it may take time for the search engine crawlers to find your website. You can follow the on-page optimization techniques to get your website indexed on them. Then they use the combination of keywords and sitemap indexing to push your website to the top of search result pages.

The main benefit of reaching the top of the organic search result page is that you can stay there longer. The average lifespan of organic top ranking is stated to be much higher when you use the proper SEO techniques. It is an economical way of boosting your website’s search engine ranking.

SEO for Online Florist Shop- Enhanced Customer Trust

Flowers-calgaryHow can SEO boost your customer trust? You need to consider social media SEO to get the right answers. The primary task is to boost your content visibility to the users. Anyone looking for online flower shops will find your content on the first click. It is consistent and frequent.

Repeated visibility of your florist content on the social media can create and enhance customer trust in your business. SEO can highlight the positive aspects your florist services to the customers without the touch of commercial advertisement. It gives a sense of authority content to the readers about your website. It is the most critical component which boosts the customer trust in your online store.

 

Online Flower Shop SEO – Content Authentication

Search engines like Google are constantly searching for high-quality content in the florist websites. They have a tendency to link your web pages from the authority websites, social media, blogs, and other customer trusted links. When they find such connections, your website ranking automatically goes up.

Search engine ranking is more than increasing the numbers every day. It is about keeping the ranking consistently at the maximum value for a longer time. SEO can help achieve this goal by linking the customer rating, reviews, and testimonials to the ranking engine.

The best way to achieve the goal is to keep your content quality according to the W3C standards. The search engine analyzes the content with respect to some of the most important parameters.

Usefulness: Search engines like Google have adopted the intelligent approach to content analysis. They can check the engaging quality, relevant keyword density, connection between keywords and content, and the smooth flow of grammar in the content. Once they find them to be satisfactory, your website content gets the maximum possible ranking. The search engines will also increase the visibility factors of your website links and content to the maximum number of internet users and online florist shop searchers.

Online Florist Shop SEO – Mobile Users

Search engines like Google have shifted their priority to the top for the mobile users. The mobile platform is the fastest growing segment in the consumer market today. Smartphones, tablets, and other handheld devices may soon replace traditional devices when it comes to online flower shops.

SEO can maximize your reach to the consistently increasing number of mobile users. They will find your content (mainly Infographics and videos) to be the most visible aspect in their searches. The probability of content sharing with their friends and online contacts is increasing rapidly.

SEO for Online Florist –Economical and Efficient

SEO is the most economical option for startup and small online flower shops. The investments you make for the optimization and ranking can get you long-term ROI that is consistent. Organic search is the most trusted method of winning more number of audience conversions to business. Initially, it may take time for SEO to become effective. Once it reaches the threshold, your website could become a customer trusted online florist brand.

 

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Want your startup Funded? Dive into the data…



***Special thanks go to Michael Schwartzman who runs his own scraping business, specializing in recovering websites from the Wayback Machine***

I recently came across some startup data from CrunchBase (data complete till Q4 of 2014) which is the most comprehensive online database for startups. Kudos to them for sharing their data. They even have an API that you can use to create startup orient web frameworks (more on that at the end of the post…)

Whenever I find an interesting data set on the web you know how itchy I get… Dying to get insights, squeeze the data in my analysis machines and get out useful results…So let’s get started…

I used Python Pandas for the data importing & data munging and analysis and matplotlib for creating the graphs. All these in a nice iPython –pylab environment for scraping the data. For those interested I can give you my iPython notebooks, which were kindly provided to me by the developer of Wayback Machine Downloader

Moreover, everything here is solely my own opinion. Feel free to discuss with me in the comments section.

Want your startup funded? Choose your region wisely…

 

This is a graph showing the total number of startups that got funded (timeframe: 1900 – now) per region. San Francisco is the king with more than twice the number of funded startups than the next best region. London comes 4th and it is the only European city among the first ten. The competition in San Francisco is huge according to my experience though. So if you want to give it a shot there you’d better be very well prepared before you visit it. Perfect example of this is Gate Keeper a SAAS for  managing contracts with clients

Want an impressive quick calculation? The total number of companies for SF Bay Area is 6600. The population of it is 825,863. Say that we have 2 founders minimum per company. So there is one founder of a funded company in SF Bay area every 825,863/(6660*2) = 62. Gosh, this place is boiling with entrepreneurship….

One founder of a funded company in every 62 people in SF Bay Area!!!

Want your startup funded? Choose your market wisely…

So you want to create a startup. Which market should you choose? Of course the one you are passionate about…. But before you start let’s see what the data suggest. Which are the 10 most funded markets ever?

Market
Total Funding in $ Billion
Biotechnology
52.5
Mobile
46.35
Software
37.61
Clean Technology
26.88
Health Care
20.67
E-Commerce
18.3
Enterprise Software
16.6
Advertising
11.31
Hardware + Software
10.41
Semiconductors
10.07
Finance
9.76

It seems that if you are not a biotechnology company the second best thing you could do is create for mobile or software or, why not, mobile software. If this is the case you might want to test your product fast (hint: google Lean Startup ). Try using Twitter Bootstrap to create a website which is mobile friendly. Add google analytics to your website. If most of your users come from mobile then reiterate your software code to native Android or iOS according to your traffic data. Thats the good thing with data. You always have a sense of direction….

Another point of interest in this table is the huge amount of investment into cleantech. It seems that there is hope for humanity after all. 😉

Below you can see a graph of the first 4 most funded market sectors and their total funding per year for the time period between 1985 – 2013

Again here you can see the impressive 2 peaks of funding in clean energy, one in 2001 and one in 2006. Along with the impressive peaks of software funding in 1998 (just before the dotcom bubble) and again in 2006.

Want your startup supported for longer?
Prefer to iterate faster? Choose your region wisely…

The graph below displays the average funding for all startups and all the years for SF Bay Area, New York, Boston and London, stratified for acquired companies, companies that have closed and those still in operation.

The graph is full of insights again. It is like a behavioral analysis of the biggest startup hubs worldwide. SF Bay Area again is the king with biggest support to companies that are closed. This means that if you get funded in SF, chances are that you will be supported for longer with subsequent rounds even if you fail at the end.

On the other hand New York City seems to have lower average funding for companies that are closed. Probably they filter out the companies that are failing quicker. If you want to iterate faster then search for investors in New York city.

London also seems to have the lower average funding before acquisition which means that acquisitions happen faster and with lower overall funding there. It seems that in London you will get acquired faster and with lower average funding that in the other cities.

 

Bonus No1: Hottest Markets of last 5 years

 

Which market were the 3 hottest (funded most) the last 5 years worldwide?
Take a look at the table below.
 

Year
Market
Total Funding in $ Million
2014
News
253.051
Clean Technology
100.18
Pharmaceutical
43.07
2013
Biotechnology
781.38
Software
583.16
Oil & Gas
500.17
2012
Oil & Gas
1498.51
E-Commerce
1461.17
Biotechnology
937.04
2011
Biotechnology
1890.620
E-Commerce
1157.51
Mobile
1107.24
2010
Biotechnology
2341.80
E-Commerce
1893.10
Mobile
1594.23

Seems that biotechnology got the lion’s share for the 3 out of 5 years. Cleantech also seems to be revived at least for 2014. Mobile was super trendy in 2010 and 2011 and what a surprise, news market seems to be coming first for 2014.

 

Bonus No2: Most Funded Companies Everrrrr!!

Did you know that Cardinal Health along with Verizon Communications are the most funded companies ever? That Facebook is 8th most funded company ever? That Uber ranks 14th in this list? Groupon 24rd? Tesla Motors that has been so accused for heavy funding is below Zynga and Survey Monkey. Take a look at the table below. The most known companies (at least to me) are highlighted with red.

 

Rank
Company Name
Total Funding in $ Billion
1
Cardinal Health
78.79
2
Verizon Communications
30.07
3
Sberbank
5.8
4
Clearwire
5.7
5
First Data Corporation
3.5
6
COFCO
3.2
7
sigmacare
2.6
8
Facebook
2.42
9
Carestream
2.40
10
Quad/Graphics
1.9
11
Flipkart
1.75
12
Charter Communications
1.66
13
Solyndra
1.56
14
Uber
1.50
15
Venari Resources
1.49
16
Fisker Automotive
1.45
17
O3b Networks
1.37
18
Flipkart
1.75
19
Cloudera
1.201
20
Terra-Gen Power
1.20
21
Cape Wind
1.20
22
Twitter
1.16
23
Groupon
1.13
24
Alibaba
1.11
25
Dropbox
1.107
26
Xerox
1.100
27
Sirius XM Radio, Inc.
1.055
28
Wave Broadband
1.050
29
SolarCity
1.04
30
AOL
1.00
31
Blackberry
1.00
32
Bloom Energy
0.98
33
The Exchange
0.94
34
LivingSocial
0.93
35
Better Place
0.92
36
SurveyMonkey
0.90
37
Palantir Technologies
0.89
38
58.com
0.87
39
Zynga
0.86
40
BrightSource Energy
0.84
41
FireEye
0.82
42
Tesla Motors
0.82

 

Conclusive thoughts….

The possibilities are limitless when you analyse data. For example, we could keep on analyzing the time lapse between starting time of companies and first round of funding to check the average to funding time. Stratify that time according to market or type of the company or according to region, etc etc. In general you can ask every possible question to your data and get answers.

And then a general pattern emerges. How about modelling this pattern? Thinking in reverse. Since you can get insights from data, how about creating models with machine learning and feed your models with new data to get predictions? How about scraping more data about these companies from the web to create more data points for more realistic models?

What other questions could we ask the CrunchBase data? Throw me some ideas in the comments below and I will do my best to include the answers in the future….

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