What is Local SEO

Local SEO is the process of optimizing your website and online presence to rank higher on local search engine result pages. Local SEO is especially important for small businesses that rely on local customers. By implementing local SEO strategies, businesses can ensure that their website appears at the top of the search results when potential customers search for local products or services. MRC SEO Consulting is a Calgary based SEO expert specilizing in local SEO .

Why is Local SEO Important?

Local SEO is important because it allows businesses to connect with their target audience in a specific geographic location. By targeting local customers, businesses can increase their visibility and attract new customers. Local SEO also helps businesses to improve their search engine rankings, which can increase their online visibility and drive more traffic to their website.

How to Implement Local SEO

Implementing local SEO requires a multifaceted approach. Below are some of the most effective strategies for improving your local SEO.

1. Optimize Your Website

To optimize your website for local SEO, you need to ensure that it is easy to navigate and that it includes all the information that potential customers might be looking for. This includes your business address, phone number, hours of operation, and any other relevant information. You should also ensure that your website is mobile-friendly, as many people now use their smartphones to search for local products and services.

2. Create a Google My Business Listing

Creating a Google My Business listing is essential for local SEO. Google My Business allows you to manage your business information and display it in search results and on Google Maps. You can include your business name, address, phone number, hours of operation, and other relevant information. You can also add photos and respond to reviews, which can help to improve your online reputation.

3. Get Listed in Online Directories

Getting listed in online directories can help to improve your local SEO. These directories include Yelp, Yellow Pages, and Angie’s List, among others. By getting listed in these directories, you can increase your online visibility and attract more customers to your business.

4. Use Local Keywords

Using local keywords in your website content, meta tags, and other areas can help to improve your local SEO. Local keywords are keywords that include the name of your city, town, or region. For example, if you are a dentist in Toronto, you might use keywords like “Toronto dentist” or “dental services in Toronto.”

5. Build Backlinks

Building backlinks to your website can also help to improve your local SEO. Backlinks are links from other websites to your website. When other websites link to your website, it signals to search engines that your website is authoritative and trustworthy. You can build backlinks by creating high-quality content that other websites will want to link to.


Local SEO is an essential strategy for small businesses that want to attract local customers. By implementing these strategies, you can improve your online visibility, attract more customers, and outrank your competition on search engine result pages.