Nest Video Door Bell VS Ring Video Doorbell

 Nest Video Door Bell VS Ring

 

Whenever a new model comes into the market, it is expected to have an edge over the existing range of products in one or many aspects. Similarly, the video doorbell reviews brings in many of the features in its functionality, security, compatibility, and scalability factors. In this review, we shall take a closer look at the comparative features between our trusted Ring video doorbell and the latest market entrant. We may not necessarily aim to prove which one is better. At the same time we shall not miss out on the user benefits and the limitations of each product relative to each other.

Video Coverage

The Nest video camera is stated to have the 4:3-coverage for display the object (read as the visitors and intruders to your home) from head to toe. Of course, it is a good feature which we need to appreciate. It is because you really don’t know what sort of a weapon an intruder can carry and where he can hide it. So, the complete body image can be helpful for identifying whether the person is a friend or an intruder. The OEM calls it as a full screen mode display.  The Nest offers HDR quality video footage. Using this feature, the device can recognize the objects which are behind/beneath the shadow of the larger objects.

The standard LCD cameras have widescreen display patterns. But all the HD cameras like the Ring do have width and height coverage of the target objects. The Ring Video camera too has the similar capacity for the full screen video coverage. Moreover, it can beam the video signals in dual Wifi modes of 2.4GHZ and 5GHZ, which is much more useful for the remote viewing and monitoring in real time from your smart phone.

Facial and Human Recognition

The new Nest Hello video doorbell reportedly has the features of facial recognition. That means the device recognize the difference between a human, a pet, and an automobile. It also means you can customize it to identify the most familiar faces who visit your home regularly. The system will recognize an alarm when the facial features of an individual are not in its database. This is an interesting and useful feature that is still not available in the Ring’s latest models. Only human recognition is the available feature.

Customized Tracking Zone

The Ring Pro has the inbuilt customized tracking zone by default. You can set the specific zones within the area by drawing lines around the most sensitive locations. The system saves the configurations until further editing. You can also set the sensitivity level to minimum, moderate, and the highest level. Scheduling the tracking zone sensitivity from Monday to Sunday within the 24 hours period is another key feature of the Ring pro. For example, you may set the tracking zone on from Monday to Sunday between 8PM and 8AM. The settings shall remain off for the rest of the time. The rotation angle of the camera is 180-degrees.

The New Nest Hello also claims to have the similar features. But they are not available for the standard users. You have to pay extra for the subscription and activation of this feature. The rotation angle of the camera is 160-degrees.

Cost

At the basic level, the Ring Protect Pro offers most of the features like the video coverage, detection zone and scheduling, human recognition, video storage, etc without having to pay any extra costs. But the Nest models have very few options at the basic level. You have to pay more for the facial recognition, video storage, etc. So, you could say the Ring Pro is more economically priced for the services it offers.

Power Connection

The Nest models require wired connection to the AC supplies. The Ring Pro too requires wired connection. But the Ring Video doorbell-2 can work on the inbuilt battery and the wire power connection.

Noise and Echo

The nest Hello has the option to record a customized message which you would like to play when a visitor arrives at your doorstep. In case you are not home, the automated message can be played if you are unable to pick up the alert on your smart phone. The Ring models don’t seem to have that feature yet. Both the products have noise cancellation features. But the Nest OEM says it can also cancel the echo from the speaker’s voice.

Video Quality

The Ring pro and Doorbell-2 have the 1080P video footage, which is higher than the resolution offered by the Nest (1600 X 1200). Working at the dual band mode, the Ring can transmit the high quality images to your smart phone in real time. The speed of communication helps you in taking fastest decisions about the alerts you get.

Wifi Standards

The Wifi bands seem to be equal for both the brands (2.4GHZ and 5GHZ). The Wifi standard of the Nest has improved to the IEEE 802.11AC, while the Ring seems to be still conforming to the IEEE 802.11a/b/g/n standards. In addition, the Nest Hello supports the wireless connectivity using the Bluetooth connection.

Design

The Ring models have a compact design which makes them fit into the doorframes with ease than the Nest models. Moreover, the hardware and App installation procedures for the Ring are much easier than the Nest. Many of the basic level functions in the Ring are placed at the premium membership subscriptions for the Nest.

Conclusion

The nest Hello seems to score in some of the areas like the facial recognition and HDR video over the Ring models. The Ring seems to have an edge over the HD video resolution and customized tracking zone as the basic level functions which need subscription for the Nest users. The subscription rate for the extra functions for the Nest is much higher than the Ring. If you are planning to buy a new video doorbell then you need to think of the options between the two by considering the technical and costing parameters. If you already have a Ring Subscription, it is better to stay on and wait for the future models with improved efficiency and features, which are on unveil within the near future. check out Reviewimo for more great tech related reviews

 

Why Using Video Can Improve Conversion on Your Website

The visual appeals of an advertisement can have profound impact on your audiences’ thinking patternwhic is why you need a video production company . You may choose to show it in the form of a product description, promotion or information about the product related features. Most of the audiences using the mobile devices would like to watch the videos rather than reading through text. It makes them understand the core concept of your presentation quickly and accurately.

Audience Education – Key Marketing Point

Educating your audiences about the product features and functionalities is easier in the form of videos. For this, you need to categorize your presentation into multiple sections. The first section can introduce the basic technical specifications. In the second section you can explain the functional features. In the third section you can explain the safety measures for using/ operating the product.

  • Video Sharing: The numbers of potential audiences who share your video links are more than those who share text and other types of links. It is natural due to the basic human instinct to get attracted to the video content. You can hope to achieve maximum number of shares within the shortest time, if your video is interesting and informational.
  • Trust Factors: Presenting the existing consumer testimonials through videos can help increase the trust factors from the potential audiences. This approach works considerably well, when you use it for local marketing.
  • Technical Specifications: You can show 3-D and 2-D views of your product using the videos. Mark every part with a distinct relevant audio description (along with the part name and number display). It can help the audience relate their needs with the part design of your product. This approach if far better than having an image of the product par diagram and a text explanation.
  • Functional Specifications: Your potential audiences may have more patience to watch the functional tutorials multiple times, rather than reading a text once. When you show a live demo of your product in action, they can compare it with the other similar products and realize how your product is better than the others. In fact they will be able to identify the key benefits of your product accurately.

Search Engine Connectivity – Key Ranking Factors

  • Search Engine Ranking: Search engines have a policy of encouraging quality content for enhancing the user experience. They can easily track your video links and check the content quality using the inbuilt algorithms. Moreover, the number of views and viewer rating will also play an important role in enhancing the search engine ranking of your web design and the website. The ranking can boost further when you link the videos onto the social media and mobile apps.
  • Mobile Device Friendly: The click through rates of your video links and pages are higher than the other forms of links. It is especially more for the mobile device users for example The has used there video to attract mobile traffic . Search engines have the practice of comparing the total number of licks on your website links with the various forms of links. When the video links get more user rating. The search engines index your video links at the top of their tables.  The time spent by the visitors send strong signals to the search engines like Google to place your videos on the high quality listing. This approach will also push the listing of your videos up in the mobile SERP (Search Engine Result pages).

Viewer Retention – key Conversion Factors

  • Enhanced View-Time: Average internet users spend more time watching videos and playing games than reading text (unlike you, while reading this piece of text). If they find the content interesting and appealing, they don’t mind spending more time on them (especially when your videos have 2 or more sessions). The element of curiosity at the end of each session makes them revisit your website video links repeatedly. This process will continue as long they find something new in every upcoming episode which links to the previous ones. Hence, you can expert prolonged audience retention. In the first few sessions, they may watch the videos purely for entertainment. But their need for your product can make them engage with the content in a better way. This is the time when you can introduce links to your product related web pages. They will naturally follow them and land up in your web pages.
  • Viewer Interaction: At the end of each video session, you can get the viewer feedback, review and comments about the content relevance and quality. Here, you need to pay special attention to the negative aspects pointed by them. They tell you a lot about their expectations and the gap with your content. If you are serious about increasing conversions, you will certainly implement the changes and present a better content next time. Gradually you can experience an increase in the positive feedback from those who negated your content earlier. This form of marketing can win over the trust of the viewers from any part of the local and global audiences.
  • Sequential Presentation: it is possible to present the story-line of your content using advanced technologies that appeal. You can sequence the flow of the content according to your audience preferences.
  • Audience Conversion: The conversion of your audiences into actual sales may take time. Meanwhile they show their genuine intention to subscribe to the newsletters, video content and related informational links from your website. Whenever they watch a video, they will certainly add a comment or rate the content. This factor can in turn attract more number of viewers to visit your website, who otherwise may not bother to do so. Their ratio in numbers can slowly but surely increase with time. The probability of audiences getting converted into potential leads is more with videos, compared with the other formats. Once the leads are established, you can offer them more number of free videos to increase the probability of conversion into sales. This is a chain reaction, which will increase your leads and customer base within the shortest span of time.

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In times characterized by highly developed Information technology, businesses with online presence can’t afford giving anything less than 100 percent effort. Businesses can’t afford to ignore technological innovations because this can be the difference between succeeding and failing. One of the main innovations that can’t be ignored in 2013 when marketing businesses is video marketing. Video marketing has enjoyed tremendous success over the past few years. Below are some of the reasons why video is key in 2013 for businesses looking for effective marketing strategies.

1. Improved information technology infrastructure
The number of individuals with access to infrastructure favoring video marketing has increased drastically over the years. Countries such as Australia, US, Finland among others have very many homes connected to high speed broadband. Also, very many homes have devices favoring video marketing. Improved infrastructure is a concept that is bringing together connectivity and home devices. Businesses focusing on effective marketing methods for the future must therefore consider video marketing to tap on the available infrastructure benefits.

2. Video marketing helps in improving visibility
Small and medium sized businesses face challenges such as online visibility. There is an increased need for businesses to improve online visibility through search engine optimization techniques. Video marketing has been proven to offer unique search engine ranking benefits. Businesses making marketing videos that have been fully optimized i.e. using appropriate keywords as file names and also including keywords in video descriptions have been enjoying greater visibility compared to those marketing videos made without search engine optimization in mind. Videos have become very important ranking tools with many search engines giving well optimized videos priority over website content during ranking. Providing engaging marketing videos that are optimized properly on business websites is therefore a sure way of gaining competitive advantage in internet marketing.

3. Online videos have already grabbed the attention of many web users
Smartphones and tablets among other hand held devices have caught the attention of many internet users worldwide. Many people are using these devices to look for information and communicate online. Videos have become very popular because of improved infrastructure i.e. 4G network. According to research studies, most web users using hand held devices pay attention to video marketing more compared to other marketing methods because marketing videos grab attention and provide instant gratification. Videos also require less effort in terms of retrieving information compared to reading which in turn contributes to a lower bounce rate. Video marketing is therefore a sure proven way of grabbing the attention of potential customers online thus businesses must pay attention and tap into video marketing success.

4. Video marketing offers better alternatives for building connections with the public
Businesses are more focused and careful when constructing a public face/image through video marketing as opposed to other marketing methods. This results in videos that are carefully thought off in a marketing perspective. In return, customers relate more to visual marketing as opposed to text marketing. Web users are more likely to respond to a video ad as opposed to a text ad because videos provide better avenues for connecting. Businesses looking to connect effectively with the public in the future must therefore embrace video marketing because it is a sure/proven way of marketing.

5. Videos enjoy social media advantages
Video marketing has also enjoyed tremendous success because of social media advantages. There are over 500million active users in social media websites worldwide. Social media sites have embraced video sharing among web users which has contributed to the success of video marketing as one of the most effective forms of marketing online. Businesses which concentrate on making interesting engaging marketing videos and posting these videos in social media websites are enjoying free marketing when those videos are shared automatically among web users. There are very many marketing videos that have gone viral as a result of social media video sharing. Businesses as a result have enjoyed increased online visibility and turnover success. There are proven benefits enjoyed by businesses which utilize social media in video production Calgary   strategies. With the rising popularity of social media, businesses can’t afford to ignore the success social media offers in regards to video marketing.

Conclusion
In summary, video is a proven type of marketing working for all kinds of businesses today. Business owners who ignore the obvious benefits of video marketing in 2015-2016 will have only themselves to
blame.

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