Your Assisted Living Business Needs an Online Presence
How are your potential clients, or their families finding your facility? Are you still relying on print ads and traditional media, hoping that your target audience finds you? Your business needs to be where your clients and their families are looking for you, and they are looking online. Having a strong online presence is an absolute must in this competitive space. We specialize in assisted living online marketing and can help you rise above your competition.
Assisted living facilities are no longer limited to serving only clients that are local to them. The reality is that families move their loved ones all over the country, and world in some cases. When you get help from the experts in seniors assisted living marketing, you take away the geographical limitations of print and other traditional media. No matter if you run a live-in facility, or are an in-home care provider, we can help you achieve the online presence needed for prospective clients to find you, no matter where they are.
Families will be counting on your assisted living business to provide them with up-to-date information about how assisted living communities work, and what can be expected for their loved ones. And your website, if properly presented, can be the gateway to many conversations about how your assisted living business can help those who need it most.
How Search Engine Optimization Can Help Your Assisted Living Business Grow
Assisted living businesses may take for granted that they will draw most of their clients from the local regions in which they operate. Our experience has shown that clients can come from anywhere, but only if they can find you. Your website needs to be easily found in the search results. People need to be able to find your business. We can help optimize your site so that you can be found for the terms your prospective clients are using in search.
Finding customers, or rather, making it so that clients can find you, is about much more than just throwing up a website. You don’t want your assisted living services to get lost in the vastness of the online world.
Setting up your Search Engine Optimization (SEO) means that your target audience will be able to find you. We can help you build your site for both local, and national search terms, maximizing the number of potential clients who will see it.
Even if your assisted living business will only focus on serving local clients, your website needs to be able to attract those clients and their families. Using a hyperlocal approach, your business can stand out when those local searches are conducted. Don’t assume that clients will find you just because you are the only assisted living facility around. Allowing a professional to set up your Search Engine Optimization ensures you will be able to be found by your clients and their families. We can help you identify what is important to your clients and what keywords people are using to find facilities just like yours.
Customers are expecting to see the best assisted living businesses listed on the first page of a Google, Bing or Yahoo search. Most people don’t even click on the second page of an internet search because the expectation is that the first page results hold all of the pertinent information.
We’ll Help With All Areas of Assisted Living Online Marketing
Building your online presence doesn’t stop once you have a well-optimized website up. Search, and social media platforms also offer various forms of paid advertising, that can be extremely targeted to those who are looking for businesses just like yours.
Digital marketing for assisted living businesses can include making use of services such as Google Adwords, using pay-per-click advertisements, developing a social media content strategy, as well as an ongoing strategy to manage your assisted living business’ reputation.
Just because you aren’t interested in taking on a social media marketing strategy doesn’t mean you don’t need one. Even if you are the only assisted living business in your area, you can quickly lose clients to businesses outside of your area because their business was more easily found online. It is critical to your business’ reputation that you have a social presence as well. People like to see what is happening in their community and it is important that you build trust amongst your community members and prospective clients with social media.
We’ll Show You How to Put Your Client’s Families at Ease
By having a stable and strategic online presence, proper Search Engine Optimization setup, and an active social media marketing process, your clients and their families will be able to find you. People trust consistency and stability in marketing campaigns. If you are not consistent in your message across your website and social media, you could be losing opportunities to grow.
Working with our digital marketing experts and reputation experts, your assisted living business can thrive by serving the right customer, in the right place, at the right time.
Having a team of professionals behind your assisted living business gives your credibility and lends to the professionalism of your business.
You Need Up-to-date Content for Your Website
One of the most important things that an assisted living business can do is develop and stick to their messaging. It is important to determine what kind of client you want to help, what kind of families you want to help, and what area you want to serve. Once you know your ideal client, you can begin writing content for your client and their families. Assisted living is a two-sided market: your assisted living business needs to serve the person who needs to live in the facility, and your assisted living business needs to help the families of the clients.
By producing content that speaks to both sides of that market, your assisted living business can thrive through credibility and stability in messaging. A digital marketing expert can help you determine that message and create a plan for sharing that messaging across multiple platforms.
We’ll Help you Create Relevant Information
Assisted living businesses are growing all over the nation. With an aging population, the need for more assisted living businesses is only going to increase. It is estimated that by 2030, there will be at least 70 million people over the age of 65 who may need help living their day-to-day lives. It will be vital to the success of your business to stand out from the massive amount of competition.
Working with our experts, you can craft a content strategy and have a plan to put out well written and useful information. It is likely that you will be marketing to the families of those who need the services of an assisted living facility, so your primary messaging should be directed toward those responsible for making decisions about the living arrangements of family members. It all boils down to trust and credibility.
Let us help you position your assisted living business in a way that helps you achieve your business goals and reach the most people possible. We’ll work closely with you and your staff to determine what your strategies should be, what your Search Engine Optimization plan should look like, and what your content should include. Don’t get lost on page two of an internet search. We’ll help you get found by people who need your services.