MRC SEO Consulting provides search engine optimization services to Edmonton businesses from our Calgary base. We’ve spent over 15 years mastering local SEO across Alberta, and Edmonton’s market — with its distinct neighbourhoods, its mix of government, energy, healthcare, and tech employers, and its unique search patterns — is one we know well.

Why Edmonton Businesses Need Local SEO

Edmonton is Alberta’s capital and its second-largest city, with a metro population exceeding 1.5 million. That population is spread across a massive geographic footprint — from St. Albert and Sherwood Park to Beaumont, Leduc, and Spruce Grove. When an Edmontonian searches for a service, Google’s algorithm factors in proximity, relevance, and prominence to decide which businesses appear in the Map Pack and organic results.

The businesses that invest in local SEO capture this intent-driven traffic. The ones that don’t get buried beneath competitors who have. It’s that straightforward.

Edmonton’s local search landscape has specific characteristics that shape how we approach SEO for businesses in the city. The sprawling metro area means neighbourhood and suburb-specific searches are common — “dentist Sherwood Park,” “plumber St. Albert,” “restaurant Old Strathcona” all have distinct search volumes and competition levels. Government and institutional employers drive a large professional services market. The energy sector creates demand for specialized B2B services that require targeted keyword strategies. And the growing tech sector means more digitally sophisticated competitors entering the market every month.

Our Edmonton SEO Services

Google Business Profile Optimization

Your Google Business Profile is the foundation of local visibility in Edmonton. We optimize every element — categories, services, attributes, photos, posts, and Q&A — to maximize your presence in the Map Pack for Edmonton-specific searches. For businesses serving the broader metro area, we configure service area settings to capture traffic from surrounding communities like Sherwood Park, St. Albert, Spruce Grove, Leduc, and Fort Saskatchewan.

Technical SEO Audits

Before we touch content or links, we diagnose what’s holding your site back. Our technical SEO audits cover site architecture, crawlability, Core Web Vitals, structured data validation, mobile usability, and indexing issues. Edmonton businesses frequently come to us after working with agencies that skipped this step entirely — resulting in months of content and link building on a broken foundation.

On-Page SEO and Content Strategy

Ranking in Edmonton requires content that matches what Edmonton searchers are looking for. We research intent, build topical authority through strategic content clusters, optimize title tags and meta descriptions for click-through rate, and implement proper heading hierarchy and internal linking structures. Every page we create or optimize targets specific Edmonton keywords and is written with genuine understanding of the local market.

Citation Building and NAP Consistency

NAP (Name, Address, Phone) consistency across online directories is a foundational local SEO signal. For Edmonton businesses, we audit and clean up listings across major directories, industry-specific platforms, and Edmonton-focused business directories. Inconsistent citations — different phone formats, abbreviated addresses, outdated business names — confuse Google and suppress your Map Pack rankings.

Link Building and Authority Development

We earn links through legitimate strategies: Edmonton business directories, industry associations, local partnerships, and content that attracts references naturally. Edmonton has a strong network of business organizations — the Edmonton Chamber of Commerce, Edmonton Economic Development, and industry-specific associations — that provide high-authority link opportunities.

Schema Markup Implementation

We implement LocalBusiness, Service, FAQ, and other relevant schema markup types to help search engines understand exactly what your Edmonton business does, where you operate, and why you’re the right result. Proper structured data is one of the most underutilized advantages in local SEO — most Edmonton businesses have none at all.

Edmonton Industries We Serve

Edmonton’s economy is diversified, and we tailor our SEO strategies to the specific competitive dynamics of each industry.

Healthcare and dental practices across Edmonton face intense competition in local search — the city has hundreds of dental clinics, chiropractic offices, physiotherapy practices, and medical clinics all competing for Map Pack visibility. Our healthcare SEO strategies focus on E-E-A-T signals, practitioner authority, and neighbourhood-specific targeting across Edmonton’s diverse communities.

Home service contractors — plumbers, electricians, HVAC technicians, roofers, and landscapers — depend on “near me” searches and emergency-intent queries. We build SEO strategies around the seasonal patterns that define Edmonton’s home services market, from furnace repair surges in January to landscaping demand in May.

Professional services firms — lawyers, accountants, financial advisors, and consultants — compete in Edmonton’s substantial government and corporate services market. Our strategies for professional services emphasize thought leadership content, E-E-A-T authority building, and targeting the specific keywords that Edmonton professionals search when they need expert help.

Restaurants and hospitality businesses in Edmonton’s growing food scene — from the established restaurants on Whyte Avenue and 124th Street to the newer spots in the Ice District — need Map Pack visibility and review strategies tailored to the dining industry’s unique search patterns.

Why Work with an Alberta-Based SEO Company

You could hire a national SEO agency based in Toronto or Vancouver. Many Edmonton businesses do. But there’s a measurable advantage to working with a team that understands Alberta’s business environment, knows the competitive dynamics across the province, and can reference local context without having to Google it first.

We understand Edmonton’s quadrant-based geography, the distinction between businesses that serve the city proper versus the greater metro area, and the seasonal patterns that affect search behaviour (Edmonton’s search patterns for outdoor services, for example, look nothing like Vancouver’s). That local knowledge translates into better keyword targeting, more authentic content, and more effective local SEO strategies.

Every Edmonton client works directly with Mike Chrest — not a rotating team of junior account managers. You get the same senior strategist who builds the strategy, oversees execution, and presents your reports.

Edmonton SEO Pricing

Local SEO campaigns for Edmonton businesses start at $1,000 per month for single-location businesses in moderately competitive markets. More aggressive campaigns in competitive verticals like dental, legal, or home services typically range from $1,500 to $3,500 per month. Every proposal is customized based on your competitive landscape, your current website condition, and your growth goals.

We also offer one-time SEO audits for Edmonton businesses that want a professional assessment before committing to a monthly retainer.

No long-term contracts. We earn your business every month.

Ready to grow your Edmonton business through local SEO? Contact us or call 403-386-7427 for a straightforward conversation about what your business needs.