Match Your Local SEO to Your Business Type
Matching your local SEO Services to your business type can become a simple and streamlined process, if you could follow some of the guidelines from search engines like Google. The first step starts with the keyword research and content preparation. You need to search for the standard keywords and phrases that have least competition and searches per month. Then you need to group them with relevance to your business, products and service categories. Then you need to create your content around these keywords and phrases.
- Avoid too much of focus on keywords and concentrate on the content value.
- Use only those keywords that are relevant to the content in the web pages. You could use the others in your blogs, social media pages and other content based links.
- Avoid over-stuffing of keywords and balance the flow of information in the content.
- Use the keywords in combination with the city ad street names in the content. Specify the address, phone and add the location map to the web pages.
- Use synonyms to standard keywords around it.
- Make the content conform to grammatical, contextual and relevancy standards of Google.
Google My Business Standards – Listing and Indexing
- Web-Pages: Avoid filling all the information within few web pages. Your website could have as many pages as the number of products and services you offer. Make sure of adding pages for About, products (landing sub page), photo gallery, customer listing and testimonials, links to YouTube videos, service page (landing sub page) and the sitemap (most important page). You need to include the Name, Address and Phone (NAP) of your local business location in every page along with the link to the location map (preferably on the Contact page). Your home page should connect to all the pages and the sub pages may have interlinks with each other and to the home page. The users should able to navigate from the sitemap to every page and vice versa. You need to use Hypertext links between the pages apart from the drop down menu. This is because the search engines can’t see the menu in the web pages. Index the site on the search engines including all the pages with the sitemap. You could use XML coding and design for the sitemap and automate its updates whenever a new page is created or the content in the existing pages is edited. Make the pages responsive in design and conform to Google standards for text color, font, back and fore color, image size and clarity etc. The images should have main keywords relevant to the specific theme in the image Meta-data like title and descriptions. You could follow the same guidelines for the page title and Meta description. Google says it has stopped looking into the Meta tags and back links. But still you could add them just to be on safer.
- Keywords: Add relevant keywords to the product pages along with city name, street name and other related words and phrases. For example, you can add the keyword Italian Pizza + in + Great Western Highway + Sydney + Australia. You could specify the local address and phone number in the same paragraph or the next. Similarly you can use specific keywords for every product and service page in the same manner. This approach increases the page visibility and page ranking, since every page relates to the specific products and services of your business. The other key element you need to add is your business name at the beginning of the keyword. Include your business name in the Meta descriptions.
Content Quality – Relevance and Continuity
The content quality plays a key role in attracting your potential audiences. It is important to keep the sentences short, relevant and simple. Avoid exaggeration and use of too many adjectives. At the same time you need to project the uniqueness of your products and seo services.
- Client Testimonials: Adding client testimonials to every web page (relevant to the context of the page) can enhance the readers’ trust considerably. They can attract more number of visitors to the specific pages. The page ranking and rating will naturally move up.
- Images and Videos: The images and video links you add to the pages need to be relevant to the text content of that page. For example, you may write about the technical specifications of a washing machine in a page. Make sure the images show the genuine parts diagrams (or pictures) of your product. Avoid borrowing from stock photos and use genuine photographs. You may need to hire a professional photographer. Follow the Google guidelines for the image size, resolution, color, magnification levels and other parameters accurately. Follow the YouTube guidelines for your videos and make it look professional in its approach. You can also add a transcription of the videos on the linking page and insert the relevant localized keywords into that content.
- Text Content: Break the text content into smaller and readable paragraphs. Add infographics and tables wherever required. Real time technical and statistical data can make the content relevant and interesting. You can expect the search engine ranking and customer rating to move up further on the scale now.
Social Media Connections – Inroads to Local Audiences
- Social Signals: Social signals are the views, likes, shares, reviews, comments and the ratings from the audiences in the social media. They could be related to the social media pages, blog content, website content, videos etc. Quality and relevance can generate more number of views. The audiences will share the links only when they like it. They may also write reviews and post comments. These parameters will naturally increase the page and site ranking in the search engines.
- Blog Links: Create genuine blogs with original content for the products and services listed on your website. Make sure you write only about the technical perspectives and user experiences, along with links to and from authority web pages. Once this part is achieved, the local SEO automatically gets connected to your business type.