The Top 5 Things To Look Out For When You Are A New Google Analytics USer

Analytics

Google Analytics is one of the best things that you can utilize for your website. It is a free product by Google that effectively allows you to install it and collect all kinds of visitor data from your actual website. This data is effectively used to create reports and inside information on how visitors are actively using your website. In this article, we will be going over some of the top 5 things that you are going to want to look out for when you are a brand new Google Analytics user.

Top 5 Things To Look Out For:

1. Acquisition

This is one of the best places to look for when you are a brand new user. This report can be found under the acquisition overview section. This particular report details exactly how many people visited your website and where exactly they came from. The most important number that you are going to want to look at when looking at this report is the number that came from search engine traffic. A good search engine traffic number should sit around 50%.

2. Social Overview.

Another thing that you are going to want to pay attention to is the social aspect. You want to see how well your social networks are doing in terms of return on investment. It is very likely that you are spending a lot of time on social media in your business. Therefore, the only way that you are going to be able to tell if it is actually working is by looking at the social overview. You want to make sure that you are spending your time wisely. You will be able to see your top performing social networks and you will be able to look at see what kinds of content is truly performing well and which kinds of content isn’t. This will allow you to really optimize your entire social media marketing strategy.

3. Figure Out Your Best Campaigns.

Another thing that you are going to want to do with Google Analytics is make sure that you are actively monitoring all of the campaigns that you are running. You want to be able to identify the campaigns that are bringing in the most traffic and converting the most in terms of sales. This is going to allow you to know where you should be spending a majority of your money.

4. Determine Who Your Visitors Are.

Another thing that you are going to be able to do is determine who your visitors are. Because you are going to be able to see where they are from and where they came from in terms of the source, you will be able to pretty much come up with a good idea on who your visitors are. This in turn is going to allow you to better and more effectively market your business. By figuring this out, you are going to be able to really increase the success of your marketing strategies.

5. Learn What People Are Searching For On Your Website.

You are also going to try to see what people are looking for and/or at when they visit your website. By figuring this information out, you are going to be able to tell exactly what they want from your website/business. Because this will give you a good amount of actionable data, you will then be able to utilize this data in order to optimize your website to help the visitors find what they are looking for a lot easier than ever. This is going to further increase their satisfaction with your website.
As you can see, there are plenty of different things that you are going to be able to do when you are just starting out with Google Analytics. The fact is, you need to focus on finding your best marketing tactics and really use the data in order to optimize your entire marketing strategy and your website as a whole. This is going to allow you to really be able to increase your results in your business and in your marketing. Try to familiarize yourself with the data to really understand it.

Top 5 Google Analytics Tricks Every Web Owner Should Know

Google Analytics Tricks

SEO

Many people have had Google Analytics accounts for years, yet they aren’t aware of the rich array of tools and metrics it features.
Are you the same?

Many of these people only use Analytics to look at the number of page views or the number of visitors to their site.

Do you do the same?

Then you absolutely must stop everything you are doing for your website design and learn to use Google Analytics to learn more about your visitors. You can use the information you gain to give visitors what they want, improve lead conversions and increase sales faster than you thought possible!

If your site is receiving hits that are below your expected volume, you may be doing something wrong. Analytics can help you find out what you are doing wrong.

While there are plenty of Google Analytics courses for this, here are 7 tricks that the beginner should know about.

First, setup your goals for better results

Most ignore this step. It is the first thing you should do once you’ve installed the website tracking code. The goals that you set will be the focal point for all the web analysis that you do. They are similar to your business goals.

Also, depending on the kind of business that you have, you can define goals such as visits, goal conversion rates for eCommerce sites, subscriptions, purchases, calls to action, etc.

These goals will eventually give you insight on your conversion rates, traffic sources, keyword searches by visitors. They can also tell you about visitor exit points, so you can analyze why visitors may be quitting your site at a particular point. You can then correct the mistake you are making to improve conversions.

Utilize the Site Speed feature to improve visitor experience

The Site Speed tool lets you see the average page load time (in seconds) for every page of your site. You can learn the load speeds for different countries, and even analyze page time load buckets which will tell you what percent of your site loads at specific time ‘buckets’.

With this info, you can work to speed up the sites that are slow. This will help you improve visitor experience, and influence your Google rankings.

Track events to learn about your visitors
The powerful Event Tracking tool will let you track several metrics. These include, for instance, the number of people that download one of your Ebooks; ads that receive the highest clicks and who clicks on them; the issues that visitors experience before checkout etc.

To enable tracking, you simply have to identify your tracking goals, and then add html codes with the tracking elements next to your URL such as ‘category’ (for ads, eBooks, signup forms etc.), action (click, play etc.) etc.

Learn about current visitors with Real-Time Reporting

The Real Time Reporting tool is a relatively new feature, which allows web owners to view info about real-time current viewers at a specific moment. These metrics will tell you how many visitors are at your site ‘Right Now’, what percentage of these are new, what percentage are ‘returning’, page views per minute as well as per second, top active pages, top keywords and top locations from which your site is accessed.

Plot Rows for better understanding your reports

The Plot Rows feature will help you section the data that you’ve collected from your metric tools into tabular reports. This will give you additional insights into the data. For example, take your Site Usage tabular report, and select any two rows from the report and press the Plot Rows button. The two metrics will then instantly show up in a new chart with comparisons against the other metrics and more info about them.

Use the Flow Visualization Tool to find out the navigation paths taken on your website

This is an excellent tool that lets you view and control the exact path that visitors take on your site. The Visitors flow allows you to see the exact path that a specific section of your visitors follow (such visitors by keyword or a country source).

The Goal Flow tool also shows a similar flow visual with the same dimensions, but with your configurations of goals in Multi-Channel Funnels, another Google tool. These funnels will let you track the sources such as ads, social media etc. that visitors use to convert. A goal flow for your conversion funnel will represent this funnel into a visual representation like the Visitor Flow.

Besides these tools and tricks that can raise your conversion rates, there are several other advanced tools and tricks that Google Analytics allows. Go ahead and explore these.

You’ll immediately feel the difference in how you can cater to your site visitors, and how you can engage your visitors and lead them smoothly to the checkout page!

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