Search Visibility for Calgary's Energy Sector
Calgary is home to 87% of Canada's oil and gas producers. Over 4,300 petroleum companies compete for investor attention, talent, partnerships, and vendor contracts. The companies that control search results control the narrative.
Most Energy Companies Are Invisible Online
Calgary's energy sector dominates the national economy, but most oil and gas companies treat their digital presence as an afterthought. Corporate websites built in 2015 sit untouched. Investor relations pages are buried behind JavaScript that search engines can't render. Leadership teams with decades of expertise have zero digital authority signals.
The result: when investors research your company, they find LinkedIn profiles and third-party data aggregators before your own website. When operators search for oilfield services, your competitors outrank you because they invested in content while you relied on word-of-mouth. When potential hires evaluate your company culture, they find nothing—or worse, they find outdated information.
In an industry where credibility is everything, your search footprint is your first impression. Google's E-E-A-T framework now prioritizes demonstrated expertise and first-hand experience. AI search systems like Google's AI Overviews and LLM-powered discovery tools surface companies with structured data, authoritative content, and clear entity relationships. If your digital infrastructure doesn't reflect your industry standing, you're losing ground to competitors who understand this.
Invisible to Investors
Stakeholders research before meetings. If your site ranks behind data aggregators, you've lost credibility before the handshake.
Technical Debt
Legacy CMS platforms, unrendered JavaScript, broken mobile experiences, and zero structured data create crawl barriers Google can't overcome.
Zero Thought Leadership
Engineers, geologists, and executives with deep expertise produce zero indexable content. Their knowledge exists in boardrooms, not search results.
AI Invisibility
AI Overviews and LLM-powered search tools surface companies with structured data and entity clarity. Without schema, you don't exist in AI search.
SEO Engineered for the Energy Sector
Every engagement is built around the oil and gas industry's unique dynamics—B2B decision cycles, technical subject matter, regulatory complexity, and stakeholder credibility requirements.
Technical SEO Audit
Source-code-level analysis of crawlability, Core Web Vitals, JavaScript rendering, index coverage, and mobile performance. We diagnose the infrastructure failures that keep energy company websites invisible to search engines.
E-E-A-T Authority Building
Structured thought leadership programs that transform internal expertise into indexable, authoritative content. Executive bios with Person schema, bylined technical articles, and industry analysis that satisfies Google's expertise signals.
B2B Keyword & Content Strategy
Intent-mapped keyword research spanning upstream, midstream, downstream, and oilfield services terminology. Content calendars aligned with industry cycles, regulatory changes, commodity trends, and capital allocation timelines.
Schema & Entity Architecture
Custom JSON-LD structured data—Organization, Person, Product, TechArticle, HowTo, and FAQ schemas. We build the machine-readable entity layer that powers rich results, Knowledge Panels, and AI search discovery.
Investor & Stakeholder Visibility
SEO-optimized investor relations content, leadership pages, ESG reporting, and corporate communications. Ensure stakeholders find your narrative—not third-party interpretations—when researching your company.
Energy Sector Link Building
Strategic outreach to energy publications, industry associations, Calgary business media, and regulatory resources. Relevance-first authority building through JWN, BOE Report, Daily Oil Bulletin, and Alberta-focused outlets.
Oil & Gas Segments We Optimize
Tailored strategies for every segment of Calgary's energy value chain. We understand the technical terminology, buyer behaviour, and competitive dynamics specific to each sector.
Upstream — E&P
Exploration and production companies targeting investor visibility, operational credibility, and competitive positioning across conventional, oil sands, and unconventional plays.
Midstream — Pipelines & Transport
Pipeline operators, storage providers, and transportation companies building stakeholder trust and regulatory credibility through authoritative search presence.
Downstream — Refining & Marketing
Refiners, fuel marketers, and petrochemical companies optimizing for both B2B procurement searches and consumer-facing branded visibility.
Oilfield Services
Drilling, completions, well servicing, and field operations companies targeting operator procurement teams and RFP visibility across Western Canada.
Energy Transition & Cleantech
CCUS, hydrogen, renewable energy, and decarbonization technology companies establishing thought leadership in Calgary's emerging clean energy ecosystem.
Energy Consulting & Professional Services
Engineering firms, environmental consultants, legal specialists, and financial advisors serving the energy sector and targeting industry-specific search demand.
From Audit to Authority
A structured, transparent engagement designed for energy companies that value data, accountability, and measurable outcomes.
Discovery & Technical Audit
Complete website analysis, competitive benchmarking against peer energy companies, keyword opportunity mapping, and schema gap assessment. Prioritized action plan delivered within 10 business days.
Technical Remediation
Critical infrastructure fixes—crawl errors, JavaScript rendering failures, speed optimization, mobile usability, schema implementation, and index coverage corrections.
Content & Authority
E-E-A-T content strategy deployment, leadership thought leadership program, on-page optimization, internal linking architecture, and B2B keyword targeting.
Growth & Reporting
Ongoing link acquisition, content development, competitive monitoring, and monthly performance reporting tied to search visibility, traffic quality, and stakeholder engagement metrics.
Oil & Gas SEO: What You Need to Know
Your Energy Company Deserves Visibility That Matches Its Expertise
We'll audit your website, benchmark you against peer companies, and deliver a prioritized action plan showing exactly where the search opportunities are in Calgary's energy sector.