In times characterized by highly developed Information technology, businesses with online presence can’t afford giving anything less than 100 percent effort. Businesses can’t afford to ignore technological innovations because this can be the difference between succeeding and failing. One of the main innovations that can’t be ignored in 2013 when marketing businesses is video marketing. Video marketing has enjoyed tremendous success over the past few years. Below are some of the reasons why video is key in 2013 for businesses looking for effective marketing strategies.
1. Improved information technology infrastructure
The number of individuals with access to infrastructure favoring video marketing has increased drastically over the years. Countries such as Australia, US, Finland among others have very many homes connected to high speed broadband. Also, very many homes have devices favoring video marketing. Improved infrastructure is a concept that is bringing together connectivity and home devices. Businesses focusing on effective marketing methods for the future must therefore consider video marketing to tap on the available infrastructure benefits.
2. Video marketing helps in improving visibility
Small and medium sized businesses face challenges such as online visibility. There is an increased need for businesses to improve online visibility through search engine optimization techniques. Video marketing has been proven to offer unique search engine ranking benefits. Businesses making marketing videos that have been fully optimized i.e. using appropriate keywords as file names and also including keywords in video descriptions have been enjoying greater visibility compared to those marketing videos made without search engine optimization in mind. Videos have become very important ranking tools with many search engines giving well optimized videos priority over website content during ranking. Providing engaging marketing videos that are optimized properly on business websites is therefore a sure way of gaining competitive advantage in internet marketing.
3. Online videos have already grabbed the attention of many web users
Smartphones and tablets among other hand held devices have caught the attention of many internet users worldwide. Many people are using these devices to look for information and communicate online. Videos have become very popular because of improved infrastructure i.e. 4G network. According to research studies, most web users using hand held devices pay attention to video marketing more compared to other marketing methods because marketing videos grab attention and provide instant gratification. Videos also require less effort in terms of retrieving information compared to reading which in turn contributes to a lower bounce rate. Video marketing is therefore a sure proven way of grabbing the attention of potential customers online thus businesses must pay attention and tap into video marketing success.
4. Video marketing offers better alternatives for building connections with the public
Businesses are more focused and careful when constructing a public face/image through video marketing as opposed to other marketing methods. This results in videos that are carefully thought off in a marketing perspective. In return, customers relate more to visual marketing as opposed to text marketing. Web users are more likely to respond to a video ad as opposed to a text ad because videos provide better avenues for connecting. Businesses looking to connect effectively with the public in the future must therefore embrace video marketing because it is a sure/proven way of marketing.
5. Videos enjoy social media advantages
Video marketing has also enjoyed tremendous success because of social media advantages. There are over 500million active users in social media websites worldwide. Social media sites have embraced video sharing among web users which has contributed to the success of video marketing as one of the most effective forms of marketing online. Businesses which concentrate on making interesting engaging marketing videos and posting these videos in social media websites are enjoying free marketing when those videos are shared automatically among web users. There are very many marketing videos that have gone viral as a result of social media video sharing. Businesses as a result have enjoyed increased online visibility and turnover success. There are proven benefits enjoyed by businesses which utilize social media in video production Calgary strategies. With the rising popularity of social media, businesses can’t afford to ignore the success social media offers in regards to video marketing.
In summary, video is a proven type of marketing working for all kinds of businesses today. Business owners who ignore the obvious benefits of video marketing in 2015-2016 will have only themselves to