Looking for tools that will help you improve your SEO process? Here are some of the best tools that help you identify the issues, optimize the website, and help you get ahead of your competitors.
Google Analytics is perhaps the most important tool for search engine optimization experts analysts. It is a data source that offers high-quality and detailed information. We are like in a Google-dominated age; it is what works for all of us. Besides, most of the other data tools just sponge off on the data provided by Google using the API. All the important and actionable information about the visitors of the sites comes from this significant tool.
After Google Analytics, let us learn about the Google Webmaster tools which are another critical source for online marketers. The tool is not just for webmaster; it highly helps SEO analysts as well. The tools have everything to do with local searching engine optimization.
Some of the best inputs from the Google Webmaster tools come from looking at the dashboard. SEO marketers need to be up-to-date with the dashboard of the webmaster tool. The tool offers the information similar to the Google Analytics, however in a simpler and less complicated manner. You have easier access to the number with lesser tweaking. One of the most important information provided by the Webmaster Tool is the link data. Keeping track of harmful backlinks is one of the best protective action that you can take to maintain the quality of your site.
The keyword tool has now been replaced with keyword planner, and it is the best way to research keywords. You can access keyword planner by logging in to AdWords => Tools => Keyword Planner. Keyword Planner is the way to reach out for when you want to do keyword research. The Keyword Planner offers better functionalities than other keyword tools available. However, the Keyword Planner aims at AdWords generation instead of offering organic keyword research.
MozBar is a powerhouse of providing information and local SEO services has everything to do with having the right knowledge about stuff. The MozBar helps you in finding out the right stuff with just simple clicks. Just click on the MozBar button, and you will get all the report of the website. The tool has three categories- Page Attributes, Page Elements, and Link Data.
This tool allows you to plug into a URL of the website, even if the website that is not yours and helps you generate information. While SEOWorkers don’t offer anything new or unique, it surely does save a lot of time that goes into the analysis. Additionally, it offers background information as well. You will find some of the information like under-the-hood things that people generally don’t think about checking. Other helpful features show whether you are going in the right direction or need to work on some points.