Many people have had Google Analytics accounts for years, yet they aren’t aware of the rich array of tools and metrics it features.
Are you the same?
Many of these people only use Analytics to look at the number of page views or the number of visitors to their site.
Do you do the same?
Then you absolutely must stop everything you are doing for your website design and learn to use Google Analytics to learn more about your visitors. You can use the information you gain to give visitors what they want, improve lead conversions and increase sales faster than you thought possible!
If your site is receiving hits that are below your expected volume, you may be doing something wrong. Analytics can help you find out what you are doing wrong.
While there are plenty of Google Analytics courses for this, here are 7 tricks that the beginner should know about.
Most ignore this step. It is the first thing you should do once you’ve installed the website tracking code. The goals that you set will be the focal point for all the web analysis that you do. They are similar to your business goals.
Also, depending on the kind of business that you have, you can define goals such as visits, goal conversion rates for eCommerce sites, subscriptions, purchases, calls to action, etc.
These goals will eventually give you insight on your conversion rates, traffic sources, keyword searches by visitors. They can also tell you about visitor exit points, so you can analyze why visitors may be quitting your site at a particular point. You can then correct the mistake you are making to improve conversions.
The Site Speed tool lets you see the average page load time (in seconds) for every page of your site. You can learn the load speeds for different countries, and even analyze page time load buckets which will tell you what percent of your site loads at specific time ‘buckets’.
With this info, you can work to speed up the sites that are slow. This will help you improve visitor experience, and influence your Google rankings.
Track events to learn about your visitors
The powerful Event Tracking tool will let you track several metrics. These include, for instance, the number of people that download one of your Ebooks; ads that receive the highest clicks and who clicks on them; the issues that visitors experience before checkout etc.
To enable tracking, you simply have to identify your tracking goals, and then add html codes with the tracking elements next to your URL such as ‘category’ (for ads, eBooks, signup forms etc.), action (click, play etc.) etc.
The Real Time Reporting tool is a relatively new feature, which allows web owners to view info about real-time current viewers at a specific moment. These metrics will tell you how many visitors are at your site ‘Right Now’, what percentage of these are new, what percentage are ‘returning’, page views per minute as well as per second, top active pages, top keywords and top locations from which your site is accessed.
The Plot Rows feature will help you section the data that you’ve collected from your metric tools into tabular reports. This will give you additional insights into the data. For example, take your Site Usage tabular report, and select any two rows from the report and press the Plot Rows button. The two metrics will then instantly show up in a new chart with comparisons against the other metrics and more info about them.
This is an excellent tool that lets you view and control the exact path that visitors take on your site. The Visitors flow allows you to see the exact path that a specific section of your visitors follow (such visitors by keyword or a country source).
The Goal Flow tool also shows a similar flow visual with the same dimensions, but with your configurations of goals in Multi-Channel Funnels, another Google tool. These funnels will let you track the sources such as ads, social media etc. that visitors use to convert. A goal flow for your conversion funnel will represent this funnel into a visual representation like the Visitor Flow.
Besides these tools and tricks that can raise your conversion rates, there are several other advanced tools and tricks that Google Analytics allows. Go ahead and explore these.
You’ll immediately feel the difference in how you can cater to your site visitors, and how you can engage your visitors and lead them smoothly to the checkout page!
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