Google Analytics is one of the best things that you can utilize for your website. It is a free product by Google that effectively allows you to install it and collect all kinds of visitor data from your actual website. This data is effectively used to create reports and inside information on how visitors are actively using your website. In this article, we will be going over some of the top 5 things that you are going to want to look out for when you are a brand new Google Analytics user.
Top 5 Things To Look Out For:
This is one of the best places to look for when you are a brand new user. This report can be found under the acquisition overview section. This particular report details exactly how many people visited your website and where exactly they came from. The most important number that you are going to want to look at when looking at this report is the number that came from search engine traffic. A good search engine traffic number should sit around 50%.
2. Social Overview.
Another thing that you are going to want to pay attention to is the social aspect. You want to see how well your social networks are doing in terms of return on investment. It is very likely that you are spending a lot of time on social media in your business. Therefore, the only way that you are going to be able to tell if it is actually working is by looking at the social overview. You want to make sure that you are spending your time wisely. You will be able to see your top performing social networks and you will be able to look at see what kinds of content is truly performing well and which kinds of content isn’t. This will allow you to really optimize your entire social media marketing strategy.
3. Figure Out Your Best Campaigns.
Another thing that you are going to want to do with Google Analytics is make sure that you are actively monitoring all of the campaigns that you are running. You want to be able to identify the campaigns that are bringing in the most traffic and converting the most in terms of sales. This is going to allow you to know where you should be spending a majority of your money.
4. Determine Who Your Visitors Are.
Another thing that you are going to be able to do is determine who your visitors are. Because you are going to be able to see where they are from and where they came from in terms of the source, you will be able to pretty much come up with a good idea on who your visitors are. This in turn is going to allow you to better and more effectively market your business. By figuring this out, you are going to be able to really increase the success of your marketing strategies.
5. Learn What People Are Searching For On Your Website.
You are also going to try to see what people are looking for and/or at when they visit your website. By figuring this information out, you are going to be able to tell exactly what they want from your website/business. Because this will give you a good amount of actionable data, you will then be able to utilize this data in order to optimize your website to help the visitors find what they are looking for a lot easier than ever. This is going to further increase their satisfaction with your website.
As you can see, there are plenty of different things that you are going to be able to do when you are just starting out with Google Analytics. The fact is, you need to focus on finding your best marketing tactics and really use the data in order to optimize your entire marketing strategy and your website as a whole. This is going to allow you to really be able to increase your results in your business and in your marketing. Try to familiarize yourself with the data to really understand it.