Is Your marketing Agency Failing your Business???
Kind of a big claim right? Let me provide you some understanding of what I mean. Marketing agencies’ job is to provide their customers business with exposure to gain customers, leads or business, correct? All the marketing agencies I have searched or talked to provide the typical services, Web Design, Print marketing, Video marketing, Social Media marketing, Billboards, Branding , and some offer online marketing.
“SEO puts you in the right place at the right time -in Front of customers looking for your product or service”
Most do really nice jobs creating websites, building logos and creating brands, however VERY FEW know anything at all about search engine optimization. Some claim to do digital marketing and even charge client’s huge amount of money to do it but provide very little to no results at all. Less than 10% of the ones I searched in the top 10 even list search engine optimization as something they offer as a service. Almost none have a certified Google Adwords or Certified Google Analytics specialist on staff!
Why is this important? Well I am not going to inundate you with stats( see article here on stats) but here are some highlights:
- Canadian Spend the most time online See the article here
- 78 per cent of all Canadians own a Smartphone with web browsing capabilities!
- 57% Canadians do research on a company before doing business
- Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
- 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
- 18% Of Local Mobile Searches Lead To A Sale Within One
So we all know a couple things mobile is super important, having a good website is important, great branding is important, and the most important piece being missed here is BEING FOUND ON GOOGLE IS PRICELESS! Is your marketing agency getting you on the first page of Google ? Are you in the top 3 ? Are you in the Google map listings ? If you answer no to any of these i highly recommend you pick up the phone and call your Marketing Company and tell them you want to be in the top 3 for your search terms on Google , then ask what are the factors to get to that potions. If they can not answer that with confidence please call me i will willingly explain what you need to know.
Marketing firms these days are still working on the “build it they will come ” mentality and lack the skills and knowledge to get you ranked in Google to increase your business. Its time for you to re-evaluate what your marketing agency is doing for the money you spend and how your dollars can be way more effective. Want more information read some of other posts on my blog such as Why business needs to look at their digital marketing in 2016 .
Let me provide you a new digital direction in 2016 and drive more business to you right now and into the future. Mike 403-386-7427 MRC SEO Consulting