Author: wedgeim

My name is Michael Chrest , I am the owner of MRC SEO Consulting  , I have been working with websites since 2005 and started with a technical background in IT. Having worked with hundred of websites , doing design , technical work and search engine optimization I know what is required to get your website ranking. I spend a lot of time learning new SEO practices to keep up with the constant change Google put in place. Give me a call and let me show you what I can do for you.

Tips for Better Ranking

Posted on by wedgeim

Google is not constant in its algorithm as it keeps on updating the ranking criterion throwing seo services into a spin. So, if one day you are at the top, it is possible that your ranking will not be the same the next day. Add in the ordeals this year has given us, it is not easy to dedicate hours to thinking of new and effective strategies and implement them.

Nevertheless, you also need to stay in the loop regarding Google’s ever-evolving ranking criteria. This is can be a dilemma but worry not for there is a way to all this. There are some quick SEO tips that can work wonders in shifting things around for you. What you need to do is to know where and how to work them. 

Why is SEO important?

You hear and read it everywhere how Search Engine Optimization strategies are a crucial digital marketing tool. Even if you retain some fundamental understanding of what it encompasses, you might still have a solid grasp of this complicated and multifaceted phenomenon.

SEO is composed of numerous distinct elements, and understanding what they are and how they function is important in understanding why SEO is so significant. SEO is crucial because it gives your website more visibility, and that implies additional traffic and better opportunities to transform visitors into customers.

Furthermore, it is also a useful way of brand awareness, relationship building with prospects, and placing yourself as a powerful and trustworthy authority in your niche.

What Has Changed So Far?

First, Google has quickly formulated new technologies and strategies for language processing. Its objective is to facilitate people to browse for things in a manner that feels natural and easy. This is also an enormous relief to those who utilize voice-assistant friendly devices like Siri and Alexa to go about their searches.  This resulted in Google constantly getting competent at comprehending the context of what someone is looking for, and hence the search engine results pages (SERPs) provide precisely what they want. This further meant that Google plans to execute certain strategies where they can offer more options and results in the form of ads to people on their social media accounts, too by analyzing their recent searches.

This emphasis on user intent implies that for search engine marketers wanting their content to rank better, they need to comprehend what their searchers want – and they must ensure their content is delivering it to them.  Today’s strategies are all about quick results and convenient solutions.  Another huge change is the heightened effect that user experience has on the rankings. Since people greatly prefer pages that provide a tremendous page experience, Google kept busy by putting in a range of user experience (UX) in its ranking algorithm’s criteria like mobile-friendly websites and how promptly the pages load.

Google stated in one of its recent announcements that great page experiences allow visitors to have more things done and get them engaged deeply. Therefore, by adding UX to the hundreds of indications that Google contemplates while ranking search results, they plan to assist people in getting easier and quicker access to the info they want from a certain website. This, in turn, helps the website owners to understand how the visitor perceives their page. Do they stay or do they want to leave because everything is so slow. 

Of course, understandably, this is too much for digital marketers to contemplate and act upon. No matter if your content is strong and useful, if it is not optimized the way Google wants, then it will not get any visitors and is of no use. We bring you some handy but quick tips that can turn your SEO game around. 

SEO Tips to Amp Things Up!

Everybody has a lot on their plate, so we can use all the help we can get right now. We have gathered a list of some quick and latest SEO tips that you can implement to turn things around for your website.  You will not need to invest too much money or energy; just a few smart tweaks here and there and it can show a bit differently; the best part is that even rendering tiny changes to your content’s optimization can deliver a great impact. So let us dive in.

A quick look at SEO practices to win over Google:

  • Inspect your User Experience
  • Keyword Strategy Calls for Variety
  • Search Intent is the Priority
  • URLs and Stop Words
  • Meta Descriptions Need Accuracy
  • Featured Snippets
  • Up Your Content Level
  • Repurposing Old Content
  • Compelling Thumbnails
  • Backlink Building organically
  • Desktop and Mobile Versions Need To Match
  • Don’t Forget Image Optimization

Now we are going into more details to give you better insight and guidance in how you can implement all these practices to ensure results.

Inspecting Your User Experience (UX)

With page/user experience turning out to be such a big deal, Google has tossed marketers a bone with this new tool called Core Web Vitals. This tool can help measure the website loading time, visual stability of every page, and user interaction. This is an excellent place to begin with your renewed SEO strategy. Before you check what you need to add or fix, you must know if what you have is working constantly and is not broken. 

 

Keyword Strategy Calls for Variety

Historically, optimizing web pages around particular high-search-volume keywords and content around lower-volume or long-tail keywords was what marketers did to get things going. Now, things have changed and that old practice has started to wane. Rather, you need to strive for a strong blend of both across your entire website. In addition, if you wish to fulfill the rising popularity of voice search, you must seek opportunities to function in numerous of your keyword variations like synonyms and relevant keywords, to get the most favorable results.

Helpful tools like Moz and SEMrush can be a great way to give your keyword list some revamping. Alternatively, you can try Google Suggest and Google Autocomplete for quick additional ideas.

Search Intent is the Priority

We all know how Google is getting better at understanding user intent to provide the most relevant and personalized and outcomes. Interestingly, the layout of your content also plays a part in this relevancy. For instance, a visitor searching for “best tents for winters” will also probably see a blog post analyzing various tent models.

Therefore, you need to optimize the content for user intent by assessing the search results your target keywords generate. This will show you what pop-ups and you can discern better what type of search intent your content categorizes for. Then, you can format it accordingly to get a better ranking. 

URLs and Stop Words

Popular filler words like the, of, and or can use up some valuable space in a website’s URLs. This renders it difficult for both crawlers and readers to skim through resulting in lags in a page’s loading time. You must attempt to keep such stop words away from the URLs and use them only if they are a crucial keyword part. It is best to limit the URLs to a hundred or fewer characters.

Meta Descriptions Need Accuracy

Google recently revamped its search results page to six hundred pixels, enabling for lengthier descriptions, titles, and descriptions on mobiles and desktop. However, you need to be very careful and mindful because nothing can be more annoying for a searcher than clicking a promising looking link only to end up with completely irrelevant content.  Your content must be exactly what your title and Meta description is hinting at. 

Rather, utilize the additional space to expand keywords to define your content effectively. This ensures that your searchers will be clear on precisely what they are getting when they click the link. 

Aim for the Featured Snippets

The high-ranking place on SERPs is not the number one result, now Google’s Featured Snippets show up before organic results, and they have taken up the prime spot.  There are various paths to secure a featured snippet place, but among the best ones is to respond to a keyword question directly in the content.

Various tools can help you discern better what queries people have regarding your targeted keyword.  AnswerThePublic and the People Also Ask column in Google searches are among the top option. Answer questions with clear and succinct paragraphs, and you will have better chances of gaining the highly coveted spot of a featured snippet.

Up Your Content Level

You also need to make sure your content is of good quality and review it constantly. Your content analytics will show you which posts are garnering the most traffic, and you can strive to up the level.  A good way of doing this is by setting up an advanced filter on Google Analytics to reveal how your keywords rank in SERPs.

Does some information need fresh resources and links, or can you add more depth to a certain post? Ask yourself these questions because sometimes all it takes is a little attention to your work to understand where you could be improving.

Repurposing Old Content

To proceed with this idea of leveling up the SEO strategy indicates it is the best time to give some love to your old content that still holds some relevancy.  For instance, contemplate turning an old blog post into a fresh video that gives an interesting and engaging brief of the main points. Incorporate numerous blog posts on a similar subject into an eBook offering a comprehensive peek at the subject.

Compelling Thumbnails

Thumbnail pictures are the initial thing visitors see as your video indexes and show up more often in Google findings. Video site giants such as YouTube produce their previews, but you get the choice to produce custom thumbnails. A thumbnail image must be of good quality, reflecting your video’s subject accurately.

Thumbnails can further enrich different types of content in search findings, like blog posts and web pages.

Backlink Building Organically

Backlinks remain a significant ingredient of SEO ranking. However, instead of tumbling into the snare for paying for links through black-hat tricks, always look for chances to build backlinks organically. You can sign up your website for a better ranking, powerful directories like Google My Business or Crunchbase.

You can convert your brand mentions on other sites by contacting companies, writers, or publications who referred to your brand and consult about linking back to your website. Moreover, you can ask an industry pro or a client if you can mention them in your case study or blog post and then link to their site and ask them to add a link on their site to cross-promote.  

Desktop and Mobile Versions Need To Match

Google switched to a mobile-first index in late 2020 for every website. This means that your content must be mobile-friendly and needs to match your desktop version. Nowadays, most users prefer their smartphone devices for browsing, and Google has made it a must for websites to be mobile-friendly to rank better. Now is your time to analyze your website’s desktop and mobile versions to ensure all content, images, links, videos work properly on both functions and are the same.  You can utilize Google’s URL Inspection Tool to discern any important and prominent discrepancies that need fixing.

Don’t Forget Image Optimization!

You must also optimize all your website pictures for mobile-first ranking. Ensure that all images have adequate size and high resolution, all the tags and formats are mobile compatible and double-check all titles, text, file names, and captions to confirm it matches the desktop version. 

Conclusion

And there you go! These were all our quick and effective SEO practices that do not require much effort but can have a big impact. If you go with even a few of these tips and incorporate them into the SEO strategy, then you can stay a step ahead of your rivals and be at the top of your game. A little effort in the SEO strategies can go a very long way in giving you better results and long-term understanding.

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How to Grow your Businesses?

Posted on by wedgeim

The ripples of the time change our dynamic business practices and often introduce new technological trends and strategies. Although this change is beneficial, this makes it grueling to determine which trend to adopt for the business’ growth.

The sheer number of different tools, methods, and strategies is indeed confusing, especially when you don’t have much insight into the industry. You may question yourself whether SEO and other traditional marketing practices are still in fashion or not. Whenever a trend is introduced, business owners tend to renounce the outdated methods and hastily adopt the new ones. That’s why learning what’s new in the industry holds paramount importance to compete with your rivals.

Even in 2020, Search Engine Optimization retains its value, even though some methods and practices have been replaced. It tells us that the landscape is shifting, and we must go with the flow to thrive. For instance, after Google’s Bert update 2019, the focus of optimization is shifted from keywords to content based on the internet search.

Dominating Search Engine with Local SEO

In terms of customer acquisition, SEO still ranks on top of local businesses. In our opinion, there is not a better way to increase visitors than to outshine your rivals in the locality.

The search engine results on Google are personalized for every user, depending on the geographical location. Local SEO techniques help you direct these customers around you to your website. But you will only dominate the local market if the optimization is carried out correctly.

Use local keywords, put up high-quality content, collect positive reviews, construct a Google My Business profile, and use backlinking techniques to enhance your local visibility. If done perfectly, you will be able to outrank competitors and conquer the local search.

Content Optimization for User Search Intent

Google’s search engine algorithms are evolving with a better understanding of the search queries that take the context of the search into account. The 2019 BERT update revolutionized the way the search engine worked — it now scans the content of the website and shows the most relevant result that the user is searching for. It doesn’t rely on the frequency of the keyword anymore, but the intention behind the query.

Therefore, you must aim to answer the customer’s question and provide what they are looking for rather than targeting random keywords. For instance, if you are creating content on the keyword “effective SEO practices,” then the best way to get ideas is to Google this keyword and analyze the results. Examine whether the top-ranked websites are service providers or blogposts. Determining this will give you a clearer picture of what type of content surrounds that term, thus making it easier to devise high-quality yet relevant work. The content should answer and provide solutions to what the customers intend to find. For example, if you are a service provider, the content should include introducing your services, why the people choose you, and how you stand out from the rest of the competitors. Blog posts, on the other hand, should contain information like what the topic is, how the particular thing benefits you, how it works, and everything the customers want to know regarding the topic.

The update has proven fruitful for business owners and bloggers who rely on organic digital traffic to create sales, leads, and revenue. So, by putting up the most relevant content that provides answers and matches with the audience’s needs, you can rank higher than your rivals.

Embracing Multi-Channel Strategy

Relying on a single channel for organic traffic is a huge gamble for your business. What happens when that source vanishes? Your whole business will falter as a result. That is why it is wise to take a multi-channel approach — communicating the audience through a variety of sources.

Agreeably, Google search is the top source of organic traffic, and it isn’t disappearing like other sources anytime soon. So, it would be immensely useful for your business to use SEO along with other traffic channels. Not just your current campaign will continue to show results, but SEO will also open doors for new leads.

Expanding Brand’s Reach

Statistics from a 2014 survey shows that around 84 percent of millennials hate and don’t trust traditional advertisements. It is quite evident that new generation buyers aren’t impressed by the old-school marketing strategies like email spam, paid ads, and even cold calling.

As opposed to these aforesaid annoying marketing tactics, SEO doesn’t interrupt your surfing on the internet or forcefully smack an advert on your screen. It is a much more sophisticated way to dominate the market and attract customers to check your content or services out.

Moreover, you can also expand your boundaries and widen your reach by focusing on long-tail keywords to lure dense traffic. Targeting comparative or question-based keywords strengthens your position in the market. As such, keywords are high in demand, they help you take down your competitors and earn their part of the traffic.

On the other hand, ranking for descriptive keywords can also help you grow by leaps and bounds. That is because a wide audience searches in a descriptive tone, considering that is how we converse. For this reason, broad terms keywords are highly competitive, and it may require elbow grease to rank for them. So, it would be best to focus on long-tail ones first, and when you have acquired decent traffic, you can move on to the descriptive keywords.

Why We are the best at SEO across Canada , MRC SEO Consulting

As the top Search engine Optimization Company across Canada we help your clients find you, your company’s website should have the highest visibility possible. Our  SEO experts and digital marketing methods are perfect for companies that want to attract clients both locally in Abbotsford BC and with a more geographically decentralized approach. Take a look at how  seo experts process for a typical website looks like (keep in mind that composition of each stage differs for every project that we work on):

  1. Analysis and keyword research choosing the best match for your website
  2. Optimization of technical side of your website
  3. Preparation and optimization of a high quality, engaging content
  4. Adjustment of URLs to make them more digital marketing  friendly
  5. Internal link building Image and Video SEO optimization
  6. Tailoring of tags, titles, headings and many, many more ‘little things’

Of course a good local SEO cannot take place without a good ‘off-site’  local SEO, which consists of creating high quality, valuable link building extremely precious for your site in the eyes of Google or any other search engine. The offsite  seo solutions  are long term usually looks like the following (in short):

  • Research of the link profile of your competition
  • Acquiring quality links to your website
  • Publication of Press Releases, guest blog posts
  • Tracking of SEO efforts results, constant adjustment of the process.
  • optimize google my business listings
  • Ensure web design is what google needs!

As you can see, SEO demands a lot of work and expertise, but the results are tremendous. Although the process is demanding and at times even challenging, the benefits like traffic to your website ,  you’ll reap after you successfully rank high in search results are massive.

Conclusion

The marketing landscape shifts whenever a new technology or tool is introduced. But SEO is firmly holding its position and isn’t going anywhere, though it is evolving. If you want dense traffic to visit your website or blogpost, SEO could be the driving factor.

For those who have locally focused businesses, it can prove substantially beneficial to knock out competitions. You can utilize specially tailored content along with a solid SEO strategy to attract more customers as well as widen your reach. In a nutshell, it helps your business to reach unprecedented heights.

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Improve HVAC

Posted on by wedgeim

 

People searching for DHL Mechanical Contractor Calgary  consider experience, specialization, safety, product/service durability and trust factors as the key criteria. SEO can boost all these factors within the shortest time if you can follow the simple guidelines, listed in this article. SEO can boost visibility, attract visitors, provide useful information, help in product and service comparison, and provide a trusted base for your interaction with target audiences.

SEO Benefits for HVAC Business

Local Visibility: SEO can boost and expand the local visibility of  any  Calgary business like Advantage Garage Doors for example . It works on the versatility of the long-tail keywords to capture text and voice searches. It can relate the keywords with search phases using the direct meaning and synonym (words which sound like the same) matching. Hence, the local visibility increases across multiple user platforms.

A most prominent benefit of using SEO is the visibility on mobile platforms. Organic search result pages with thumbnail images can attract the maximum number of search engine connections within a short time. The probability of an increase in user click-through rate enhances with time.

When it Works: Local SEO can display the Name-Address-Phone details of your business to the searchers. It can also link to the Google maps for showing the accurate driving directions to the online searchers. You have to localize all your main keywords for the user communities within your region. Make sure you add the NAP along with landmarks on the home page and other landing pages.

You have to provide separate links to the product and service pages and optimize them individually. The format and NAP content should be same across all the pages. You can also add the phrases like “near me, near my area, and related connectors. Search engines can relate the searchers’ geographical location with the NAP of your business and display the results within the shortest time on the result pages.

Meta-Data Matching: Search engines evaluate the keywords on the Meta-description, page titles, Meta-tags, Alt-Tags, title-tag, and image captions. They can directly relate them to the search phrases used by the searchers. The probability of matching can be optimum when you use long-tail keywords in Metadata.

When it Works: Relevance between search phrases and keywords can be optimized for text as well as voice searches. search engine optimization  can enhance the Micro level connectivity between the search engines and the Metadata on your web pages. Hence, the search engines directly connect the users to specific pages on your website. After finding the relevant and required information, the probability of visitor retention and conversion into leads increases significantly.

Optimization Efficiency: SEO can enhance the efficiency of on-page optimization by linking to the maximum number of search phrases. The search engine crawler moves through the entire page and picks up useful keywords and phrases along with synonyms. Then it matches them with the search phrases input by the users.

The combination of intelligent keywords and relevant synonyms increases the matching probability. Then the search engines push your website link to the top of result pages. Hence, the visitor traffic to your website also increases consistently.

 

Page Ranking:  SEO can improve page and site ranking consistently. It may happen gradually and in smaller increments. However, the retention of higher ranking will be for a long time. Search engines can add your web pages to their indexes related to the products and services you offer.

When it Works: It works consistently when you use the Google recommended (on/off) page optimization techniques. Using NAP, Metadata, localized keywords, and image tags can improve on-page optimization.

For the Off-Page optimization, you have to develop links to the most frequently visited websites by the local customers. Some of them could be local directories, yellow pages, knowledge-base websites, etc. You can also add your website links on the web pages of your vendors and satisfied customers.

User Connectivity: SEO techniques can keep the one-time visitors constantly connected to your web pages. Whenever they search for HVAC products and services, your website link prominently gets displayed as the first choice on their browsers. Since it happens frequently the probability of click-through also increases with time.

When it Works: Programming for the User’s browser-cookies can remember the users’ demographic data used on the browser. Since it is the name-value pair, the probability of communicating with the users’ increases. SEO techniques can gather the email-ID and other communication details of the users and store them in your target audiences’ database. So, you can plan for your marketing and advertisement campaigns in the future.

Page-Loading: SEO techniques can increase page loading speed to the maximum extent. Experienced programmers can develop speedier connectivity to the multiple user platforms like mobiles, PC, Mac, and tablets, etc.  The main benefit is visitor retention on your web pages. The landing page gets loaded onto the browser within nanoseconds after the user click. Hence, the probability of moving onto other website links gets reduced considerably.

When it Works: It works better when your landing page is light in weight. You can add only the related and essential images in the PNG and JPG formats. Avoid videos. Keep the interface simple and free from design clutters. Highlight the page relevant content. Avoid popup windows on the landing page. If you keep the visitors comfortably and show them only what they need, the probability of page loading speed can increase significantly.

Conclusion

If you can implement the simple suggestions listed here on your HVAC website, the probability of getting the stated benefits will be significantly higher. You can boost your HVAC business in the initial stages with the help of organic SEO alone. You can also add social media pages and optimize them before connecting to the main website pages.

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Improve Online Flower Business

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Calgary Flower delivery

Flower Delivery Calgary  business is closely related to every celebration and festival from your birthday to Christmas. It is also closely connected to corporate meetings, conferences, seminars, and other business events. You can go on increasing the list to infinitum.  Consumers for your flower business come from every family, community, faith, and country. Connecting the online florist business with SEO can increase your ROI and profitability ration significantly and consistently.

SEO basic Benefits for Online Florist Business

Keyword research has to be based on types of flowers, their names, and the services you offer. For example, you can think of roses and bouquets. You can also add the celebration of occasion or festival. Red rose bouquets for Christmas near me could be one such long-tail keyword. Similarly, you can find hundreds of such key phrases with other short-tail keyword combinations.

Audience Reach: Florist SEO can reach the maximum number of target audiences within the shortest time. It is growing at a phenomenal pace after the introduction of Mobile SEO. Local florist shops can get the highest level of publicity and attract buyers regularly.

Website Traffic:  MRC SEO Consulting knows search engine optimization ccan boost the geographical proximity to the online searchers. They can find your delivery system to be fast and reliable. It is estimated that more than 90% of the online buyers prefer local stores over others, though they place the orders through their mobile systems.

Geographical proximity plays a key role in motivating the customers to open your website and place an online order. They are sure of getting the delivery within a few hours. The flowers will be fresh and the aroma will be still intact at its best intensity. Your business website can get regular visitor traffic which increases consistently with time.

All the visitors who come to your website may not buy flowers immediately. Many of them may be there just for curiosity. Some of them may find flowers for recommending to their friends and dear ones. Your business site can get the maximum number of potential leads for conversion into probable sales.

Versatile Keywords: MRC SEO Calgary  can boost the selection of multiple keyword permutation and combination. People looking for the same day or next day delivery will find your store to be extremely beneficial. It gives you plenty of opportunities to add new keyword combinations in the long-tail and short-tail formats.

Organic Search: SEO is the most recommended way to increase your store’s online visibility factors. Initially, it may take time for the search engine crawlers to find your website. You can follow the on-page optimization techniques to get your website indexed on them. Then they use the combination of keywords and sitemap indexing to push your website to the top of search result pages.

The main benefit of reaching the top of the organic search result page is that you can stay there longer. The average lifespan of organic top ranking is stated to be much higher when you use the proper SEO techniques. It is an economical way of boosting your website’s search engine ranking.

SEO for Online Florist Shop- Enhanced Customer Trust

Flowers-calgaryHow can SEO boost your customer trust? You need to consider social media SEO to get the right answers. The primary task is to boost your content visibility to the users. Anyone looking for online flower shops will find your content on the first click. It is consistent and frequent.

Repeated visibility of your florist content on the social media can create and enhance customer trust in your business. SEO can highlight the positive aspects your florist services to the customers without the touch of commercial advertisement. It gives a sense of authority content to the readers about your website. It is the most critical component which boosts the customer trust in your online store.

 

Online Flower Shop SEO – Content Authentication

Search engines like Google are constantly searching for high-quality content in the florist websites. They have a tendency to link your web pages from the authority websites, social media, blogs, and other customer trusted links. When they find such connections, your website ranking automatically goes up.

Search engine ranking is more than increasing the numbers every day. It is about keeping the ranking consistently at the maximum value for a longer time. SEO can help achieve this goal by linking the customer rating, reviews, and testimonials to the ranking engine.

The best way to achieve the goal is to keep your content quality according to the W3C standards. The search engine analyzes the content with respect to some of the most important parameters.

Usefulness: Search engines like Google have adopted the intelligent approach to content analysis. They can check the engaging quality, relevant keyword density, connection between keywords and content, and the smooth flow of grammar in the content. Once they find them to be satisfactory, your website content gets the maximum possible ranking. The search engines will also increase the visibility factors of your website links and content to the maximum number of internet users and online florist shop searchers.

 

Online Florist Shop SEO – Mobile Users

Search engines like Google have shifted their priority to the top for the mobile users. The mobile platform is the fastest growing segment in the consumer market today. Smartphones, tablets, and other handheld devices may soon replace traditional devices when it comes to online flower shops.

SEO can maximize your reach to the consistently increasing number of mobile users. They will find your content (mainly Infographics and videos) to be the most visible aspect in their searches. The probability of content sharing with their friends and online contacts is increasing rapidly.

SEO for Online Florist –Economical and Efficient

SEO is the most economical option for startup and small online flower shops. The investments you make for the optimization and ranking can get you long-term ROI that is consistent. Organic search is the most trusted method of winning more number of audience conversions to business. Initially, it may take time for SEO to become effective. Once it reaches the threshold, your website could become a customer trusted online florist brand.

 

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Why Changing Your Provider Is A Bad Idea

Posted on by wedgeim


SEO is a hot button word for just about any company out there. So much so that it’s become a synonym for growth. At least in the digital age, no one can thrive fully without using SEO to their best advantage.

Companies are willing to get the best of the best when it comes to SEO. That’s why they’re often signing up with companies that can get them there fast. And once you find the right one, it’s often a good idea to stay with them.

You might be wondering what happens when you change your search optimization company. And there’s not good about it. But let’s break down what you’ll expect to see if you decide to go down that path for yourself.

Disadvantages of Changing Your SEO Company

First, let’s get it out of the way. You’re not going to be getting a lot jumping ship with your Calgary SEO company. Not only is it a bad idea for being effective with your SEO, but it can also be much worse than that. In a lot of cases, you can actually end up getting some negative growth too. Here are some of the biggest disadvantages to watch out for.

It Takes More Time and Effort

One of the biggest misconceptions about SEO companies is that they are all providing a 1:1 service. Many companies think subbing out SEO company will bring little to no changes. In truth, changing your SEO company isn’t like just changing your cellphone provider.

It’s more like hiring a contractor to handle some construction and changing them halfway through. You’re bringing in someone new to finish the job that someone else already started. That doesn’t mean the new company can just pick off without any problems.

When a new SEO company works with you, they have to consider the best options. That means having to spend time working with you and see what fits. It also means having to look at what the previous company did in their SEO implementation.

They’ll have to carefully decide whether the previous approach is worth continuing, whether it’s not worth continuing, or whether they have to undo everything and start from scratch. As you can imagine, this already takes up a lot of time and effort. And that’s all before they decide to work on their own strategy for SEO.

In the long run, you end up wasting so much time and effort that you could have otherwise utilized. If you end up sticking to one company, you can better use that time and effort to propel yourself in the rankings.

As a result, you’ll end up in a desirable space much easier and faster than if you decide to switch halfway. That’s kind of trade-off you deal with. And considering that time is of key importance in the SEO world, it’s pretty much a no brainer.

You Lose Out on Rankings

When thinking about SEO, it’s always important to keep your eye on the prize. And the ultimate end goal for any optimization practice is always the results that you get after all is said and done. So, when you don’t even get the results that you were so anxiously hoping for, does it even matter in the end?

Rankings have almost always been about consistency. You have to figure out the best approach, work with it, and continue it as long as it can last. After all, SEO isn’t just a short lifehack to success. It’s a long game. And playing by the rules for as long as possible is what gets you there.

This is where the problem comes with changing your SEO company at the drop of a hat. Whatever SEO rankings that the company built up for you can crumble at a moment’s notice, especially since so many of your competitors will be working to increase their advantage over you.

No doubt there will be a period of stagnation between cutting off ties with your old company and starting with the new one. Before they can even pick up the pace, you’ll be subjected to a period of time where you’re not keeping up with your SEO. Or at least, not keeping up with your SEO using the same approach.

It often doesn’t even matter how low or high your company’s rankings are when you make the switch. It’s almost always logically expected for you to take a dip in terms of your rankings.

That spells disaster for any company out there. But even more so when you talk about something like SEO. If it can give you exponential growth, then it can also give you exponential decline.

You Lose Knowledge About the Business

SEO isn’t just a one size fits all approach that works for everyone out for the box. But that’s not to say that it can’t be made to work for anyone. In fact, that’s fits in line with just what every SEO company does as part of the services it offers.

But making it work for you means having to keep a consolidated amount of knowledge about your business. This can extend to things like what kind of traffic you want to target, what approaches work best for you, the raw numbers that you could achieve before, and much more.

All of that builds up neatly into a business profile that can then be used to drive any further implementations or even keep track of current performance. It’s a valuable resource that you can always fall back on.

What happens when you change companies is the risk of abandoning all that understanding. Or worse, it can change as you enter different approaches and hit different targets. The aspect of consistency and predictability goes out the window. And you will have to start from scratch to build up all that knowledge.

Keep doing it enough, and you essentially have very little to no stability in the source of credible information to maintain such a record. Even if you do have a past record, it becomes very hard to frame it without the right context.

Understanding why the previous company did things a certain way or getting certain results can be a headscratcher in itself. It’s all new work that your new SEO company has to undertake.

Your SEO Knowledge drops

Using SEO without proper knowledge isn’t ideal at all. To build your rankings or your qualified traffic, you need to have a basic functional understanding of SEO and how it works. And a lot of that knowledge comes from past performance and analytics.

Because let’s face it, SEO is a long term game. Anyone that tells you otherwise doesn’t realize how it works. Doing the necessary work means you won’t be seeing the results until weeks or even months afterward.

But once you do see the results, it can be helpful to realize which approaches worked and which didn’t even make a dent. And this is data that can be used to roll over in your next SEO implementation. Each time you do this, you go in with more and more knowledge about what the right course of action should be.

On top of having a good understanding, you also need time to build up that knowledge over time. The longer you do it, the better your chances are. This applies equally to your SEO company.

Up until now, your previous company was able to build a good understanding with you by working over a specific period of time. And it’s not only the successes of your performance that matters here either. The shortfalls are equally as important as part of the understanding that’s needed.

For the SEO company, that knowledge now needs to be relearned all over again. For you, that knowledge hits a pause for a long while. Until you can get back up again, you’re essentially stuck in the dark about where you’re at and what you need to do.

Even once you do start working back at filling your SEO knowledge, there might be a lot of things that have changed since then. As a result, you’ll have to throw out any outdated knowledge.

Your Risk Underperforming with Different Approaches

SEO is all about approach. You could have all the necessary tools at your disposal. But until you have the right approach, it can rarely count for anything. And the problem here is that everyone has a different approach that they end up following.

On its own, that might not sound too bad. But when you apply it to something like changing your SEO company, things start to get dicey. Those approaches will undoubtedly clash and cause a big headache for everyone involved.

Think of it as hiring three different artists to work on the same painting or three writers to write the same book. It doesn’t matter how talented they might be individual. When you have a clash of different styles and approaches, that makes everything a jumbled mess.

The same can be said for SEO., Especially considering that SEO isn’t perpetual at all. Each time Google rolls out an update for Google Ads or tweaks its search algorithm, there’s a change to how the system works, how SEO companies choose as their best approach to dealing with these changes, and the dependence on them.

You’re already head to head with your own competitors in the same space, with each of them using their own different approaches. The last thing you need is to be your own competitor by having an internal conflict with your SEO practices.

Not only does your risk diminishing returns, but you can potentially ruin all your hard work, time, and effort. And if that wasn’t enough, you might end up with results worse than you might have before doing any SEO.

The fact is, the system is already complicated enough as it is. And changing SEO companies make it that much more obtuse. That runs very real risks of possible SEO contamination for your brand.

Benefits of Keeping SEO Companies Long Term

Now that you’ve seen the potentially disastrous effects of changing SEO companies let’s focus on the lighter side. There are also some benefits that you can gain from sticking to the same SEO company apart from just avoiding any particular disadvantages. We’ll be looking at some of these benefits below.

You Keep on Increasing SEO Knowledge Over Time

SEO knowledge is something that goes beyond just understanding the pure basics. It has continued to grow and evolve over time. So, it only makes sense that you should grow and evolve with it. At worst, you’ll stay firm in your current position. At best, you’ll be several paces ahead of where you used to be.

This is far from a novel concept. When you make up a strategy for your SEO, you have to channel in data from the past to help complete the puzzle. Getting an audit for your performances is one of the first steps for long term SEO growth.

As you use your SEO techniques, you build up your results and rely on a reliable source of data. And this can only help your SEO company serve you better. You see, it’s not just about having that data on hand, it’s continually updating it and adding to it.

By keeping your SEO in the long term, you ensure that your data never goes to waste. It can continually be used without there ever being a period of stagnation in between that needs to be ignored or overlooked.

And as the backlog of data gets larger and larger, so does the knowledge that comes with it. SEO companies can keep tweaking and fine-tuning their methods based on your growth cycle and adding failures and successes to the log.

They’ll also be able to give you predictions for future results that are more specific and accurate to you. You open the door for more personalization down the line, and any issues faced in the SEO department can be swiftly ironed out at a moment’s notice. That’s something that counts for a lot for growth factors.

Your SEO Guy Knows Just What Steps to Take

Modern SEO can be a lot different in its current state than it used to be a couple of years ago. Improving ranking can get as complicated as it’s possible in a lot of stages. And while using simple basic practices might yield some results, it’s often necessary to go a bit deeper than that.

It’s safe to say that if you’ve enlisted the help of an SEO firm, then you’re aiming much higher than just what some basic tips or tricks can get you. What you’re looking for is professional experience and understanding that can be channeled to suit your individual SEO needs. And that comes at the cost of time. A lot of it, in fact.

It’s also why it’s almost never recommended to keep jumping from company to company to fulfill your optimization needs. Because realistically, you’re talking about a practice that doesn’t net you results until a month later at the least. And you might need several of these cycles to test different approaches and evaluate the right one.

That’s why you should have a dedicated SEO company for longer periods of time. They’re able to hone in on the specifics of vision and what implementation works better for your use cases. When you have a dedicated SEO guy on your team, he’ll be able to give you more personalized offerings.

Even if you have a rock-solid lead on your ranking numbers, there’ll always be room for improvement. And the longer you spend time with the SEO company, the better they’ll be able to identify key areas where your SEO needs improvement and offer personalized suggestions that apply specifically to you. Having that kind of service can be a blessing, especially for businesses that struggle with getting their SEO in order.

Keeping Track of Analytics is Easier

Analytics is a holistic part of your SEO plan. Without them, you can not go far. With them, you have the potential to exceed your expectations and plan for future growth.

But it’s not only your analytics that matter. It’s also the kind of analytics you get from SEO as a result. Things like user data, crawl errors, and more increase after you hit a good standing on your ranking and traffic hits.

It’s a cycle that staying with your SEO firm helps you navigate. The more you grow, the more analytics your receive, and the more you can grow from those analytics. Your SEO company will able to help you track them and use them for a fast path to greater success.

Your Trust and Credibility is Higher

Trust and credibility are important in the SEO business. It’s something that’s involved in all facets of the industry. It doesn’t matter if you’re an SEO company, someone looking to increase SEO or even a search engine that sets that tone for how SEO plays out. Trust is key.

If you’re going to be doing business with an SEO firm, you need to know if they’re reliable enough to get you the results that you need. There are plenty of horror stories around for companies that offer high promising goals with vague wording and under deliver on their promises.

Or worse, they can even affect your SEO in negative ways. All it takes suspicious links back to your site or a bad case of keyword stuffing to end up on the blacklist. And that’s when the search algorithms start trusting you less or remove you from results entirely.

It’s that kind of damage that isn’t just hard to roll back but can be permanent and irreversible in the future. That’s something you never want to have to face.

That’s the kind of thing you can expect if you keep switching companies again and again. You’ll never know if you can trust the next one. It’s almost never worth the risk of tainting your SEO and credibility or possibly even receiving penalties in the system. So why do something that risky for the little payoff?

Keeping with one firm will give you much better chances in the long term. That’s because if you know they have been delivering on their promises so far, then there’s no reason to doubt that they won’t continue to do so in the future. You get to lock down your performance without putting your site in jeopardy. For something like SEO, that counts for a lot.

Your Company Keeps Growing

Optimization is a constant practice. The idea is never just to let yourself go. If there’s room for improvement, then it needs to be acted upon, especially in the fast-moving and evolving space of SEO.

Here’s a simple fact. If you’re thinking about using SEO to get ahead, so are your competitors. Even if you occupy the number one spot, it takes just a brief moment of pause for them to pull in ahead of you.

Many companies and individuals have the smart idea of only enlisting SEO companies when they need them. They then let them go when they get the desired results and wait to decline to enlist someone else. This almost never ends up working in their favor.

SEO isn’t a simple on again off again thing. It’s a perpetual battle and one that you might not win by sitting idly. If you’re not keeping up, someone else is. And they’ll be more than glad to take your spot if you just let them.

This is why you need the support of a tried and tested SEO firm that contributes to your growth. Keeping with the same firm guarantees you those benefits over a sustainable period of time. Because at the end of the day, if all you wanted to be cheap momentary growth, it would probably be easier just to drop some money on Google ads.

Posted in SEO

Optimization E-commerce

Posted on by wedgeim

E-commerce is the hub of shopping and marketing in this globalized world. When people need a certain product/service, they resort to Google. As they input their query, Google presents the best results. It helps them explore and compare the options to pick the best one, making an informed purchase.

As part of the e-commerce world, you must realize the importance of appearing on the 1st search engine result page (SERP). Just being on the web is not enough. You need to make sure that you are visible and findable. That’s where SEO for eCommerce comes in!

Here are some useful SEO tips for e-commerce stores to make you rank higher:

1.    Include the Right Keywords

Keywords are still the most important SEO element. However, using the right keywords in a balanced manner is the key. Make sure you do not stuff keywords throughout the content and make it appear unnatural. You should include primary keywords in titles, product descriptions, and headlines, whereas for the rest of the content, focus on LSI keywords.

This makes it easier for a search engine to crawl through and understand your content. Also, it keeps your content valuable and informational.

2.    Ease your Site Navigation

Internet users tend to navigate a website that has an easy and simple structure. Creating easy navigational paths and a simple site architecture makes your website navigable. It is good for customers as well as for the search engine.

When the search engine finds your website easy to navigate, your SEO ranking increases, which makes you appear in top SERPs and, thus, enhance the flow of traffic.

3.    Build a Strong Homepage

The homepage is a significant web page for e-commerce websites. It plays a great role in shaping the impression of internet users. Your homepage should provide an easy way to all your web pages, present what you have to offer and assure great customer support.

Thus, homepage content must be informational and catchy. Include significant keywords, have an SEO title tag, and write down an attractive business description. These little things help build a strong homepage.

4.    Optimize Your Products

Never fail to optimize the products you intend to sell. This is especially significant for seasonal products and newly launched products. Optimizing your products gather large traffic. Focus on the product name. Include it in the SEO title and URL.

This also helps when you get traffic from another source. Your audience is likely to click on the link that includes the product name in the title.

5.    Add Relevant Images and Videos

Images and videos are the most important elements in the digital era. Be it your product page or homepage, images, and videos grab attention. More than half of your traffic comes after images and videos. Almost 70% of people prefer watching a video rather than reading the content to gain the required information.

This way, it helps in better SEO ranking of your e-commerce store.

6.    Include FAQ Pages

FAQ pages are the backbone of e-commerce websites. To make your business value-driven, it is important to answer everything a visitor might have in mind. Include FAQs regarding product features, benefits, and website security policy, shipping, and customer support.

Adding FAQ content results in conversions on a higher rate. As you satisfy your customer and deliver his needs, it results in confident purchase leading to more sales.

Tools such as Answer the Public help you find all the commonly asked questions about a certain keyword.

7.    Get Help from Reviews and Testimonials

Reviews and testimonials are a good SEO practice, as well as add to the credibility of your e-commerce website. Testified reviews enhance customer confidence in your products and services.

Reviews also act as a marketing strategy. If you have good products, make sure you include reviews on your website. Reviews and testimonials allow customers to compare the products. So, you end up making sales one way or another.

8.    Make Your Website Responsive

Mobile friendly is sales friendly. Having a responsive website design is very important. It makes sure that your website is accessible and delivers great performance no matter which device the visitors access it from.

Not having a responsive website can make you lose a lot of traffic. Almost 60% of traffic comes from mobile devices. Today, people prefer buying on their smartphones and tablets as it is easier and faster.

With responsive web design, you are good to welcome traffic from all the kind of devices. However, make sure that your website design is equally easy to navigate on all the devices.

9.    Enhance Page Speed

Slow and steady wins the race? Unfortunately, it does not apply here—only the fastest wins in the eCommerce world. Around 95% of people click on the 1st result they see on the SERP. To make it to position 0 and featured snippet, you require not only related keywords but also faster page speed.

Suppose you appear somewhere on 1st result page, and a user clicks on your website, your website should load in less than 3 seconds. That’s what SEO requires. Nowadays, no one waits for a website to respond as there are thousands of alternatives available.

10.  Utilize Right SEO Tools

SEO tips and strategy work only when you utilize the right SEO tools. Several tools help you find keywords, improve your visibility, and allow good analytics. Some common SEO tools include UberSuggest (helps you find best keywords), Ahrefs (tracks your SEO strategy), ScreamingFrog (finds site problems such as broken links, duplicate content, and absent meta-description) and MOZ (tracks competitors’ progress).

Using these SEO tools rightly helps you adhere to e-commerce SEO requirements!

Final Thoughts

Making your e-commerce store successful is not difficult if you follow the right SEO practices. With the above tips, you are in a good position to shape a practical SEO strategy for your e-commerce website. Follow through, keep a check, and regularly analyze the results. It will make a huge difference in your sales and profits!

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